{"id":12400,"date":"2024-10-25T08:09:46","date_gmt":"2024-10-25T08:09:46","guid":{"rendered":"https:\/\/www.nanyangbridge.com\/?p=12400"},"modified":"2025-08-21T01:33:17","modified_gmt":"2025-08-21T01:33:17","slug":"facemoji-keyboard-powers-umns-unify-2023-experience-with-anneth-on-stage","status":"publish","type":"post","link":"https:\/\/www.nanyangbridge.com\/cn\/facemoji-keyboard-powers-umns-unify-2023-experience-with-anneth-on-stage\/","title":{"rendered":"Facemoji \u952e\u76d8\u4e3a UMN \u7684 Unify 2023 \u4f53\u9a8c\u63d0\u4f9b\u652f\u6301\uff0cAnneth \u767b\u53f0\u8868\u6f14"},"content":{"rendered":"\t\t
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<\/p>

CASE STUDIES<\/h5><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Facemoji Keyboard Powers UMN\u2019s Unify 2023 Experience with Anneth on Stage<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Brand<\/h6>

Facemoji<\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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Services<\/h6>\n

Advertising<\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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Scope<\/h6>

Offline Event<\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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Market<\/h6>

Indonesia<\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Client Introduction <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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Facemoji<\/span> is<\/span> a <\/span>brand<\/span> known<\/span> for<\/span> its<\/span> emoji<\/span> keyboard<\/span> app<\/span>, <\/span>which<\/span> offers<\/span> a <\/span>wide<\/span> variety<\/span> of<\/span> emojis<\/span>, <\/span>GIFs<\/span>, <\/span>and<\/span> customizable<\/span> keyboard<\/span> themes<\/span>. The <\/span>app<\/span> is<\/span> popular <\/span>for<\/span> its<\/span> creative<\/span> features<\/span> that<\/span> allow<\/span> users<\/span> to<\/span> personalize<\/span> their<\/span> texting<\/span> experience<\/span>. <\/span>Facemoji<\/span> Keyboard<\/span> also<\/span> supports<\/span> different<\/span> languages<\/span>, <\/span>fonts<\/span>, <\/span>and<\/span> text<\/span> styles<\/span>, making <\/span>it<\/span> a <\/span>versatile<\/span> tool<\/span> for<\/span> users<\/span> who<\/span> want<\/span> to<\/span> add<\/span> a <\/span>fun<\/span> and<\/span> unique<\/span> touch<\/span> to<\/span> their<\/span> messages<\/span>. The <\/span>brand<\/span> is<\/span> often<\/span> associated<\/span> with<\/span> playful<\/span> and<\/span> expressive<\/span> communication<\/span>.<\/span><\/span>\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Client<\/span> Campaign<\/span> Objectives<\/span><\/span>\u00a0<\/span><\/h2>

Building<\/span> on<\/span> the<\/span> success<\/span> of<\/span> previous<\/span> campaigns<\/span>, <\/span>Facemoji<\/span> aimed<\/span> to<\/span> deepen<\/span> its<\/span> brand<\/span> presence<\/span> among<\/span> students<\/span> and<\/span> young<\/span> adults<\/span> in Indonesia <\/span>during<\/span> Q4 2023. The <\/span>primary<\/span> objectives<\/span> were <\/span>to<\/span> elevate<\/span> the<\/span> brand\u2019s<\/span> image<\/span> and<\/span> reputation<\/span> within<\/span> this<\/span> key<\/span> demographic<\/span>, <\/span>increase<\/span> visibility<\/span>, <\/span>and<\/span> drive<\/span> deeper<\/span> engagement<\/span>. <\/span>Facemoji<\/span> sought<\/span> to<\/span> achieve<\/span> these<\/span> goals<\/span> through<\/span> a mix <\/span>of<\/span> traditional<\/span> and<\/span> unconventional<\/span> advertising<\/span> strategies<\/span>, <\/span>focusing<\/span> on<\/span> immersive<\/span> experiences<\/span> that<\/span> resonate<\/span> with<\/span> the<\/span> audience<\/span>.<\/span><\/span>\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Solution \/ <\/span>Strategies<\/span> Proposed<\/span> by<\/span> NYB<\/span><\/span>\u00a0<\/span><\/h2>

NYB <\/span>devised<\/span> a <\/span>multi-channel<\/span> campaign<\/span> that<\/span> combined<\/span> both<\/span> digital <\/span>and<\/span> offline<\/span> strategies<\/span> to<\/span> reach<\/span> Facemoji’s<\/span> target <\/span>audience<\/span> effectively<\/span>. The <\/span>campaign<\/span> included<\/span>:<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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01<\/h2>

Sponsorship<\/span> of<\/span> a <\/span>University<\/span> Music <\/span>Concert<\/span>:<\/span><\/h4>

Facemoji<\/span> sponsored<\/span> the<\/span> Facemoji<\/span> X <\/span>Unify<\/span> 2023 music <\/span>concert<\/span> at<\/span> Universitas Multimedia Nusantara, <\/span>featuring<\/span> popular <\/span>performers<\/span> like<\/span> The <\/span>Changcuters<\/span>, TBA, <\/span>and<\/span> Anneth<\/span>. <\/span>This<\/span> event<\/span> was<\/span> crucial<\/span> in <\/span>directly<\/span> engaging<\/span> with<\/span> students<\/span>, <\/span>the<\/span> brand\u2019s<\/span> primary<\/span> audience<\/span>.<\/span><\/span>\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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02<\/h2>

Mini-Movie <\/span>Sponsorship<\/span>:<\/span><\/h4>

Expanding<\/span> beyond<\/span> traditional<\/span> advertising<\/span>, <\/span>Facemoji<\/span> sponsored<\/span> a mini-<\/span>movie<\/span> to<\/span> capture<\/span> the<\/span> audience’s<\/span> attention<\/span> through<\/span> storytelling<\/span> and<\/span> entertainment<\/span>.<\/span><\/span>\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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03<\/h2>

TV <\/span>Show<\/span> Appearances<\/span>:<\/span><\/h4>

Facemoji<\/span> was<\/span> featured<\/span> on<\/span> popular TV <\/span>shows<\/span> such<\/span> as <\/span>Talkpod<\/span>, <\/span>Tonight<\/span> Show<\/span> on<\/span> Net TV, <\/span>and<\/span> Target Operasi, <\/span>further<\/span> embedding<\/span> the<\/span> brand<\/span> in <\/span>content<\/span> that<\/span> the<\/span> audience<\/span> enjoys<\/span>.<\/span><\/span>\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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04<\/h2>

KOL <\/span>Marketing<\/span> and<\/span> Online <\/span>Campaigns<\/span>:<\/span><\/h4>

Leveraging<\/span> influencers<\/span> and<\/span> key<\/span> opinion<\/span> leaders<\/span>, <\/span>the<\/span> online<\/span> campaign<\/span> amplified<\/span> the<\/span> brand\u2019s<\/span> reach<\/span>, <\/span>engaging<\/span> users<\/span> across<\/span> social<\/span> media <\/span>platforms<\/span>.<\/span><\/span>\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Campaign<\/span> Results<\/span><\/span>\u00a0<\/span><\/h2>

The campaign significantly increased Facemoji\u2019s app downloads and social media engagement, with offline events drawing high participation and media coverage. The brand\u2019s association with creativity was strengthened, achieving impressive engagement rates and positive feedback, contributing to the overall success of the campaign.<\/span>\u00a0<\/span><\/p>

Total Impressions: 99,312,545 impressions generated from the entire campaign, including mini-movie, TV shows, KOL marketing, and offline event impressions.<\/span>\u00a0<\/span><\/p>

Total Engagements: 276,061 engagements, encompassing interactions from mini-movie, TV shows, KOL marketing, and offline events.<\/span>\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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10,1M++<\/span><\/span><\/h2>

Mini Movie Impressions<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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13,7M++<\/h2>

Talkpod<\/span> (TV <\/span>Show<\/span>) impressions<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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51,3M++<\/h2>

Tonight Show Impressions<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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7,6M++<\/h2>

Target Operasi (TV <\/span>Show<\/span>) <\/span>Impressions<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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9,7M++<\/h2>

YouTube<\/span> Ads Impressions<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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3,722 attendees<\/span><\/span><\/span><\/h2>

Offline Reach on Facemoji<\/span> X <\/span>Unify<\/span> 2023 Music <\/span>Concert<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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21,120 <\/span>impressions<\/span><\/span>\u00a0<\/span><\/h2>

Offline Impressions on Facemoji<\/span> X <\/span>Unify<\/span> 2023 Music <\/span>Concert<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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GALLERY<\/h5>\n<\/div>\n

Facemoji Q4 Showcase<\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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