What Is Digital Marketing Strategy, Why Do You Need It and How to Make One?

The word ‘strategy’ makes it sound like something very abstract and complicated, to put it simply, it is an integrated blueprint of cohesive digital marketing action plans that will help you achieve your business goal(s).

Whether you are trying to generate brand awareness or increase sales, having a digital marketing strategy is vital before you start engaging in any marketing online. Many marketers start embarking on expensive brand activation campaigns that are incohesive and inefficient and end up advertising for the sake of spending the budget or posting on social media platforms for the sake of posting because they did not have a clear goal and an integrated digital marketing plan to guide them in the first place.

Below is what your whole digital marketing business process should look like. By having a clear objective right from the beginning, coupled with research about your 3Cs (customers, company, competitors), an integrated strategy of cohesive campaign plans can be drawn, implemented and evaluated/optimized.



As you can see, the process is not complicated, but it takes time and effort to review, research and analyze before all that planning can be done.

Let Us Help You

At Nanyang Bridge Media, our team will help translate your business goal into marketing objective(s) that is/are specific, measurable, achievable, realistic and time-specific. We will then help you research your 3Cs and review your owned, paid and earned media assets so as to analyse your SWOT (Strengths, Weaknesses, Opportunities and Threats) and come up with action plans that are integrated, comprehensive and customized to your capabilities (and of course we don't stop here!). After strategizing and planning our team of digital marketers will help you implement and evaluate, whether it is paid advertising, social media marketing, influencer marketing, or video ad production, we are ready to work hand-in-hand with you for your campaigns.

Have questions or need help? Live chat us or leave your contact with us for a no-obligation consultation now!