![](\"https:\/\/globalnyb.becdn.net\/wp-content\/uploads\/2021\/11\/Vector-2.svg\")
<\/p>
CASE STUDIES<\/h5><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\tSinovac Honors COVID-19 Heroes of Indonesia<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t![\"\"](\"https:\/\/globalnyb.becdn.net\/wp-content\/uploads\/2022\/02\/Group-1615.png\")
\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\t\tBrand<\/h6>Sinovac<\/span> Biotech Ltd.<\/span><\/span>\u00a0<\/span><\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\n\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\t\tServices<\/h6>\nProduction & Media Buy<\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\n\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\t\tScope<\/h6>\nEnd-to-end Production and
TVC & Digital Marketing<\/span><\/span> <\/span><\/span><\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\n\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\t\tMarket<\/h6>\nIndonesia<\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\tChallenges<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\n\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\t\tCOVID-19 has created a devastating time, but thankfully vaccines have been created to give hope for all. Sinovac Biotech Ltd, a China-based biopharmaceutical\u202fcompany, is one of the great contributors to supply a WHO-approved COVID-19 vaccine across the globe.<\/span>\u00a0<\/p>In 2021, Indonesia became the\u202ffirst\u202fcountry outside China to give emergency use\u202fapproval\u202fto the Sinovac vaccine. Sinovac, as a response, wanted to reach out and engage their Indonesian audiences. They long to express their appreciation for the diplomatic cross-country relationship as well as to demonstrate their support and care as a brand for Indonesia. The project was set to happen in November 2021.\u00a0<\/span>\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t01<\/h2>Highlight Sinovac brand & product in the Indonesian market in a subtle yet localized way<\/span>\u00a0<\/span><\/h4>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\n\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t02<\/h2>Cooperate<\/span> with <\/span>the <\/span>local government and <\/span>leverage<\/span> the right media<\/span> partners<\/span><\/h4>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\n\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t03<\/h2>Find an effective marketing communication strategy that works within a tight timeline<\/span>\u00a0<\/span><\/h4>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\t\tSolution<\/h2>
As the leading production and advertising agency for China-based brands, <\/span>Nanyang Bridge Media <\/span>recommended<\/span> Sinovac to<\/span> produce\u00a0<\/span>dedicated video content <\/span>that features local settings<\/span> and <\/span>moods<\/span> to target the <\/span>Indonesian audience<\/span>. The video <\/span>is <\/span>t<\/span>o be screened on <\/span>the <\/span>largest <\/span>local <\/span>media channels<\/span> (<\/span>online and offline<\/span>) <\/span>to be<\/span> seen by<\/span> a <\/span>mass audience<\/span>. Our creative team <\/span>conceptualized the content to <\/span>showcase and appreciate <\/span>the heroic acts of many parties <\/span>involved in the <\/span>COVID-19 battle \u2013 in line with<\/span> the commemoration of <\/span>National Heroes Day on 10 November<\/span>.<\/span>\u00a0<\/span><\/span>\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t01. Production<\/h2>1 Public Service Announcement Video <\/span><\/h4>- 2 minutes<\/span><\/li>
- 30 seconds\u00a0<\/span><\/li><\/ul>
\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\n\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t02. Media Buy<\/h2>- 2 TV stations on November 10<\/span>\u00a0<\/span><\/li>
- 1 press release<\/span>\u00a0<\/span><\/li>
- 2 Media outlets for native ads\u00a0<\/span>\u00a0<\/span><\/li>
- 1 social media ads placement: Youtube\u00a0<\/span>\u00a0<\/span><\/li><\/ul>
- 1\u00a0 OTT platform ads placement<\/span>\u00a0<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
\n\t\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\t\tExecution<\/h2>
Nanyang Bridge Media’s production team created a heart-warming video for all the COVID-19 heroes. <\/span><\/span>The shooting location was in a village in Kalimantan. We managed to get official support from the district head and collaborated with the local parties, such as the clinic, medical staff and military personnel there.<\/span><\/span> On top of managing the whole production from pre-production to post-production, we also conducted media buy to promote content on various Indonesian media channels.<\/span><\/span>\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t01<\/h2>Produced 2 PSA video deliverables: <\/span><\/h4>- 2-minute & 30-second (specific for media platforms) with dual language subtitles: English & Chinese<\/span>\u00a0<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\n\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t
02<\/h2>Led and managed the end-to-end production of the video<\/span>\u00a0<\/span><\/h4>\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
\n\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t03<\/h2>Secured strategic TV slots, PR publications, and digital ads:<\/span>\u00a0<\/span><\/h4>- 9 TVC slots on 2 TV channels\u00a0<\/span><\/li>
- 7 native ads placements on local news platforms\u00a0<\/span><\/li>
- 3 PR articles published<\/span><\/li>
- 30s OTT ads<\/span><\/li>
- 30s YouTube ads<\/span>\u00a0<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
\n\t\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\t\tOur Work Results<\/h2>
With the<\/span> heart-warming<\/span>
Sinovac Honors COVID-19 Heroes of Indonesia<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\t\tBrand<\/h6>Sinovac<\/span> Biotech Ltd.<\/span><\/span>\u00a0<\/span><\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\n\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\t\tServices<\/h6>\nProduction & Media Buy<\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\n\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\t\tScope<\/h6>\nEnd-to-end Production and
TVC & Digital Marketing<\/span><\/span> <\/span><\/span><\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\n\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\t\tMarket<\/h6>\nIndonesia<\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\tChallenges<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\n\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\t\tCOVID-19 has created a devastating time, but thankfully vaccines have been created to give hope for all. Sinovac Biotech Ltd, a China-based biopharmaceutical\u202fcompany, is one of the great contributors to supply a WHO-approved COVID-19 vaccine across the globe.<\/span>\u00a0<\/p>In 2021, Indonesia became the\u202ffirst\u202fcountry outside China to give emergency use\u202fapproval\u202fto the Sinovac vaccine. Sinovac, as a response, wanted to reach out and engage their Indonesian audiences. They long to express their appreciation for the diplomatic cross-country relationship as well as to demonstrate their support and care as a brand for Indonesia. The project was set to happen in November 2021.\u00a0<\/span>\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t01<\/h2>Highlight Sinovac brand & product in the Indonesian market in a subtle yet localized way<\/span>\u00a0<\/span><\/h4>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\n\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t02<\/h2>Cooperate<\/span> with <\/span>the <\/span>local government and <\/span>leverage<\/span> the right media<\/span> partners<\/span><\/h4>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\n\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t03<\/h2>Find an effective marketing communication strategy that works within a tight timeline<\/span>\u00a0<\/span><\/h4>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\t\tSolution<\/h2>
As the leading production and advertising agency for China-based brands, <\/span>Nanyang Bridge Media <\/span>recommended<\/span> Sinovac to<\/span> produce\u00a0<\/span>dedicated video content <\/span>that features local settings<\/span> and <\/span>moods<\/span> to target the <\/span>Indonesian audience<\/span>. The video <\/span>is <\/span>t<\/span>o be screened on <\/span>the <\/span>largest <\/span>local <\/span>media channels<\/span> (<\/span>online and offline<\/span>) <\/span>to be<\/span> seen by<\/span> a <\/span>mass audience<\/span>. Our creative team <\/span>conceptualized the content to <\/span>showcase and appreciate <\/span>the heroic acts of many parties <\/span>involved in the <\/span>COVID-19 battle \u2013 in line with<\/span> the commemoration of <\/span>National Heroes Day on 10 November<\/span>.<\/span>\u00a0<\/span><\/span>\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t01. Production<\/h2>1 Public Service Announcement Video <\/span><\/h4>- 2 minutes<\/span><\/li>
- 30 seconds\u00a0<\/span><\/li><\/ul>
\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\n\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t02. Media Buy<\/h2>- 2 TV stations on November 10<\/span>\u00a0<\/span><\/li>
- 1 press release<\/span>\u00a0<\/span><\/li>
- 2 Media outlets for native ads\u00a0<\/span>\u00a0<\/span><\/li>
- 1 social media ads placement: Youtube\u00a0<\/span>\u00a0<\/span><\/li><\/ul>
- 1\u00a0 OTT platform ads placement<\/span>\u00a0<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
\n\t\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\t\tExecution<\/h2>
Nanyang Bridge Media’s production team created a heart-warming video for all the COVID-19 heroes. <\/span><\/span>The shooting location was in a village in Kalimantan. We managed to get official support from the district head and collaborated with the local parties, such as the clinic, medical staff and military personnel there.<\/span><\/span> On top of managing the whole production from pre-production to post-production, we also conducted media buy to promote content on various Indonesian media channels.<\/span><\/span>\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t01<\/h2>Produced 2 PSA video deliverables: <\/span><\/h4>- 2-minute & 30-second (specific for media platforms) with dual language subtitles: English & Chinese<\/span>\u00a0<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\n\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t
02<\/h2>Led and managed the end-to-end production of the video<\/span>\u00a0<\/span><\/h4>\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
\n\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t03<\/h2>Secured strategic TV slots, PR publications, and digital ads:<\/span>\u00a0<\/span><\/h4>- 9 TVC slots on 2 TV channels\u00a0<\/span><\/li>
- 7 native ads placements on local news platforms\u00a0<\/span><\/li>
- 3 PR articles published<\/span><\/li>
- 30s OTT ads<\/span><\/li>
- 30s YouTube ads<\/span>\u00a0<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
\n\t\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\t\tOur Work Results<\/h2>
With the<\/span> heart-warming<\/span>
\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\tBrand<\/h6>Sinovac<\/span> Biotech Ltd.<\/span><\/span>\u00a0<\/span><\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\n\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\t\tServices<\/h6>\nProduction & Media Buy<\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\n\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\t\tScope<\/h6>\nEnd-to-end Production and
TVC & Digital Marketing<\/span><\/span> <\/span><\/span><\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\n\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\t\tMarket<\/h6>\nIndonesia<\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\tChallenges<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\n\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\t\tCOVID-19 has created a devastating time, but thankfully vaccines have been created to give hope for all. Sinovac Biotech Ltd, a China-based biopharmaceutical\u202fcompany, is one of the great contributors to supply a WHO-approved COVID-19 vaccine across the globe.<\/span>\u00a0<\/p>In 2021, Indonesia became the\u202ffirst\u202fcountry outside China to give emergency use\u202fapproval\u202fto the Sinovac vaccine. Sinovac, as a response, wanted to reach out and engage their Indonesian audiences. They long to express their appreciation for the diplomatic cross-country relationship as well as to demonstrate their support and care as a brand for Indonesia. The project was set to happen in November 2021.\u00a0<\/span>\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t01<\/h2>Highlight Sinovac brand & product in the Indonesian market in a subtle yet localized way<\/span>\u00a0<\/span><\/h4>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\n\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t02<\/h2>Cooperate<\/span> with <\/span>the <\/span>local government and <\/span>leverage<\/span> the right media<\/span> partners<\/span><\/h4>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\n\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t03<\/h2>Find an effective marketing communication strategy that works within a tight timeline<\/span>\u00a0<\/span><\/h4>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\t\tSolution<\/h2>
As the leading production and advertising agency for China-based brands, <\/span>Nanyang Bridge Media <\/span>recommended<\/span> Sinovac to<\/span> produce\u00a0<\/span>dedicated video content <\/span>that features local settings<\/span> and <\/span>moods<\/span> to target the <\/span>Indonesian audience<\/span>. The video <\/span>is <\/span>t<\/span>o be screened on <\/span>the <\/span>largest <\/span>local <\/span>media channels<\/span> (<\/span>online and offline<\/span>) <\/span>to be<\/span> seen by<\/span> a <\/span>mass audience<\/span>. Our creative team <\/span>conceptualized the content to <\/span>showcase and appreciate <\/span>the heroic acts of many parties <\/span>involved in the <\/span>COVID-19 battle \u2013 in line with<\/span> the commemoration of <\/span>National Heroes Day on 10 November<\/span>.<\/span>\u00a0<\/span><\/span>\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t01. Production<\/h2>1 Public Service Announcement Video <\/span><\/h4>- 2 minutes<\/span><\/li>
- 30 seconds\u00a0<\/span><\/li><\/ul>
\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\n\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t02. Media Buy<\/h2>- 2 TV stations on November 10<\/span>\u00a0<\/span><\/li>
- 1 press release<\/span>\u00a0<\/span><\/li>
- 2 Media outlets for native ads\u00a0<\/span>\u00a0<\/span><\/li>
- 1 social media ads placement: Youtube\u00a0<\/span>\u00a0<\/span><\/li><\/ul>
- 1\u00a0 OTT platform ads placement<\/span>\u00a0<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
\n\t\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\t\tExecution<\/h2>
Nanyang Bridge Media’s production team created a heart-warming video for all the COVID-19 heroes. <\/span><\/span>The shooting location was in a village in Kalimantan. We managed to get official support from the district head and collaborated with the local parties, such as the clinic, medical staff and military personnel there.<\/span><\/span> On top of managing the whole production from pre-production to post-production, we also conducted media buy to promote content on various Indonesian media channels.<\/span><\/span>\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t01<\/h2>Produced 2 PSA video deliverables: <\/span><\/h4>- 2-minute & 30-second (specific for media platforms) with dual language subtitles: English & Chinese<\/span>\u00a0<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\n\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t
02<\/h2>Led and managed the end-to-end production of the video<\/span>\u00a0<\/span><\/h4>\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
\n\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t03<\/h2>Secured strategic TV slots, PR publications, and digital ads:<\/span>\u00a0<\/span><\/h4>- 9 TVC slots on 2 TV channels\u00a0<\/span><\/li>
- 7 native ads placements on local news platforms\u00a0<\/span><\/li>
- 3 PR articles published<\/span><\/li>
- 30s OTT ads<\/span><\/li>
- 30s YouTube ads<\/span>\u00a0<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
\n\t\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\t\tOur Work Results<\/h2>
With the<\/span> heart-warming<\/span>
Services<\/h6>\nProduction & Media Buy<\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\n\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\t\tScope<\/h6>\nEnd-to-end Production and
TVC & Digital Marketing<\/span><\/span> <\/span><\/span><\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\n\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\t\tMarket<\/h6>\nIndonesia<\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\tChallenges<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\n\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\t\tCOVID-19 has created a devastating time, but thankfully vaccines have been created to give hope for all. Sinovac Biotech Ltd, a China-based biopharmaceutical\u202fcompany, is one of the great contributors to supply a WHO-approved COVID-19 vaccine across the globe.<\/span>\u00a0<\/p>In 2021, Indonesia became the\u202ffirst\u202fcountry outside China to give emergency use\u202fapproval\u202fto the Sinovac vaccine. Sinovac, as a response, wanted to reach out and engage their Indonesian audiences. They long to express their appreciation for the diplomatic cross-country relationship as well as to demonstrate their support and care as a brand for Indonesia. The project was set to happen in November 2021.\u00a0<\/span>\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t01<\/h2>Highlight Sinovac brand & product in the Indonesian market in a subtle yet localized way<\/span>\u00a0<\/span><\/h4>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\n\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t02<\/h2>Cooperate<\/span> with <\/span>the <\/span>local government and <\/span>leverage<\/span> the right media<\/span> partners<\/span><\/h4>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\n\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t03<\/h2>Find an effective marketing communication strategy that works within a tight timeline<\/span>\u00a0<\/span><\/h4>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\t\tSolution<\/h2>
As the leading production and advertising agency for China-based brands, <\/span>Nanyang Bridge Media <\/span>recommended<\/span> Sinovac to<\/span> produce\u00a0<\/span>dedicated video content <\/span>that features local settings<\/span> and <\/span>moods<\/span> to target the <\/span>Indonesian audience<\/span>. The video <\/span>is <\/span>t<\/span>o be screened on <\/span>the <\/span>largest <\/span>local <\/span>media channels<\/span> (<\/span>online and offline<\/span>) <\/span>to be<\/span> seen by<\/span> a <\/span>mass audience<\/span>. Our creative team <\/span>conceptualized the content to <\/span>showcase and appreciate <\/span>the heroic acts of many parties <\/span>involved in the <\/span>COVID-19 battle \u2013 in line with<\/span> the commemoration of <\/span>National Heroes Day on 10 November<\/span>.<\/span>\u00a0<\/span><\/span>\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t01. Production<\/h2>1 Public Service Announcement Video <\/span><\/h4>- 2 minutes<\/span><\/li>
- 30 seconds\u00a0<\/span><\/li><\/ul>
\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\n\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t02. Media Buy<\/h2>- 2 TV stations on November 10<\/span>\u00a0<\/span><\/li>
- 1 press release<\/span>\u00a0<\/span><\/li>
- 2 Media outlets for native ads\u00a0<\/span>\u00a0<\/span><\/li>
- 1 social media ads placement: Youtube\u00a0<\/span>\u00a0<\/span><\/li><\/ul>
- 1\u00a0 OTT platform ads placement<\/span>\u00a0<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
\n\t\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\t\tExecution<\/h2>
Nanyang Bridge Media’s production team created a heart-warming video for all the COVID-19 heroes. <\/span><\/span>The shooting location was in a village in Kalimantan. We managed to get official support from the district head and collaborated with the local parties, such as the clinic, medical staff and military personnel there.<\/span><\/span> On top of managing the whole production from pre-production to post-production, we also conducted media buy to promote content on various Indonesian media channels.<\/span><\/span>\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t01<\/h2>Produced 2 PSA video deliverables: <\/span><\/h4>- 2-minute & 30-second (specific for media platforms) with dual language subtitles: English & Chinese<\/span>\u00a0<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\n\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t
02<\/h2>Led and managed the end-to-end production of the video<\/span>\u00a0<\/span><\/h4>\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
\n\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t03<\/h2>Secured strategic TV slots, PR publications, and digital ads:<\/span>\u00a0<\/span><\/h4>- 9 TVC slots on 2 TV channels\u00a0<\/span><\/li>
- 7 native ads placements on local news platforms\u00a0<\/span><\/li>
- 3 PR articles published<\/span><\/li>
- 30s OTT ads<\/span><\/li>
- 30s YouTube ads<\/span>\u00a0<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
\n\t\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\t\tOur Work Results<\/h2>
With the<\/span> heart-warming<\/span>
Scope<\/h6>\nEnd-to-end Production and
TVC & Digital Marketing<\/span><\/span> <\/span><\/span><\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\n\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\t\tMarket<\/h6>\nIndonesia<\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\tChallenges<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\n\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\t\tCOVID-19 has created a devastating time, but thankfully vaccines have been created to give hope for all. Sinovac Biotech Ltd, a China-based biopharmaceutical\u202fcompany, is one of the great contributors to supply a WHO-approved COVID-19 vaccine across the globe.<\/span>\u00a0<\/p>In 2021, Indonesia became the\u202ffirst\u202fcountry outside China to give emergency use\u202fapproval\u202fto the Sinovac vaccine. Sinovac, as a response, wanted to reach out and engage their Indonesian audiences. They long to express their appreciation for the diplomatic cross-country relationship as well as to demonstrate their support and care as a brand for Indonesia. The project was set to happen in November 2021.\u00a0<\/span>\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t01<\/h2>Highlight Sinovac brand & product in the Indonesian market in a subtle yet localized way<\/span>\u00a0<\/span><\/h4>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\n\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t02<\/h2>Cooperate<\/span> with <\/span>the <\/span>local government and <\/span>leverage<\/span> the right media<\/span> partners<\/span><\/h4>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\n\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t03<\/h2>Find an effective marketing communication strategy that works within a tight timeline<\/span>\u00a0<\/span><\/h4>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\t\tSolution<\/h2>
As the leading production and advertising agency for China-based brands, <\/span>Nanyang Bridge Media <\/span>recommended<\/span> Sinovac to<\/span> produce\u00a0<\/span>dedicated video content <\/span>that features local settings<\/span> and <\/span>moods<\/span> to target the <\/span>Indonesian audience<\/span>. The video <\/span>is <\/span>t<\/span>o be screened on <\/span>the <\/span>largest <\/span>local <\/span>media channels<\/span> (<\/span>online and offline<\/span>) <\/span>to be<\/span> seen by<\/span> a <\/span>mass audience<\/span>. Our creative team <\/span>conceptualized the content to <\/span>showcase and appreciate <\/span>the heroic acts of many parties <\/span>involved in the <\/span>COVID-19 battle \u2013 in line with<\/span> the commemoration of <\/span>National Heroes Day on 10 November<\/span>.<\/span>\u00a0<\/span><\/span>\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t01. Production<\/h2>1 Public Service Announcement Video <\/span><\/h4>- 2 minutes<\/span><\/li>
- 30 seconds\u00a0<\/span><\/li><\/ul>
\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\n\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t02. Media Buy<\/h2>- 2 TV stations on November 10<\/span>\u00a0<\/span><\/li>
- 1 press release<\/span>\u00a0<\/span><\/li>
- 2 Media outlets for native ads\u00a0<\/span>\u00a0<\/span><\/li>
- 1 social media ads placement: Youtube\u00a0<\/span>\u00a0<\/span><\/li><\/ul>
- 1\u00a0 OTT platform ads placement<\/span>\u00a0<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
\n\t\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\t\tExecution<\/h2>
Nanyang Bridge Media’s production team created a heart-warming video for all the COVID-19 heroes. <\/span><\/span>The shooting location was in a village in Kalimantan. We managed to get official support from the district head and collaborated with the local parties, such as the clinic, medical staff and military personnel there.<\/span><\/span> On top of managing the whole production from pre-production to post-production, we also conducted media buy to promote content on various Indonesian media channels.<\/span><\/span>\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t01<\/h2>Produced 2 PSA video deliverables: <\/span><\/h4>- 2-minute & 30-second (specific for media platforms) with dual language subtitles: English & Chinese<\/span>\u00a0<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\n\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t
02<\/h2>Led and managed the end-to-end production of the video<\/span>\u00a0<\/span><\/h4>\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
\n\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t03<\/h2>Secured strategic TV slots, PR publications, and digital ads:<\/span>\u00a0<\/span><\/h4>- 9 TVC slots on 2 TV channels\u00a0<\/span><\/li>
- 7 native ads placements on local news platforms\u00a0<\/span><\/li>
- 3 PR articles published<\/span><\/li>
- 30s OTT ads<\/span><\/li>
- 30s YouTube ads<\/span>\u00a0<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
\n\t\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\t\tOur Work Results<\/h2>
With the<\/span> heart-warming<\/span>
TVC & Digital Marketing<\/span><\/span> <\/span><\/span><\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
Market<\/h6>\nIndonesia<\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\tChallenges<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\n\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\t\tCOVID-19 has created a devastating time, but thankfully vaccines have been created to give hope for all. Sinovac Biotech Ltd, a China-based biopharmaceutical\u202fcompany, is one of the great contributors to supply a WHO-approved COVID-19 vaccine across the globe.<\/span>\u00a0<\/p>In 2021, Indonesia became the\u202ffirst\u202fcountry outside China to give emergency use\u202fapproval\u202fto the Sinovac vaccine. Sinovac, as a response, wanted to reach out and engage their Indonesian audiences. They long to express their appreciation for the diplomatic cross-country relationship as well as to demonstrate their support and care as a brand for Indonesia. The project was set to happen in November 2021.\u00a0<\/span>\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t01<\/h2>Highlight Sinovac brand & product in the Indonesian market in a subtle yet localized way<\/span>\u00a0<\/span><\/h4>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\n\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t02<\/h2>Cooperate<\/span> with <\/span>the <\/span>local government and <\/span>leverage<\/span> the right media<\/span> partners<\/span><\/h4>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\n\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t03<\/h2>Find an effective marketing communication strategy that works within a tight timeline<\/span>\u00a0<\/span><\/h4>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\t\tSolution<\/h2>
As the leading production and advertising agency for China-based brands, <\/span>Nanyang Bridge Media <\/span>recommended<\/span> Sinovac to<\/span> produce\u00a0<\/span>dedicated video content <\/span>that features local settings<\/span> and <\/span>moods<\/span> to target the <\/span>Indonesian audience<\/span>. The video <\/span>is <\/span>t<\/span>o be screened on <\/span>the <\/span>largest <\/span>local <\/span>media channels<\/span> (<\/span>online and offline<\/span>) <\/span>to be<\/span> seen by<\/span> a <\/span>mass audience<\/span>. Our creative team <\/span>conceptualized the content to <\/span>showcase and appreciate <\/span>the heroic acts of many parties <\/span>involved in the <\/span>COVID-19 battle \u2013 in line with<\/span> the commemoration of <\/span>National Heroes Day on 10 November<\/span>.<\/span>\u00a0<\/span><\/span>\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t01. Production<\/h2>1 Public Service Announcement Video <\/span><\/h4>- 2 minutes<\/span><\/li>
- 30 seconds\u00a0<\/span><\/li><\/ul>
\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\n\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t02. Media Buy<\/h2>- 2 TV stations on November 10<\/span>\u00a0<\/span><\/li>
- 1 press release<\/span>\u00a0<\/span><\/li>
- 2 Media outlets for native ads\u00a0<\/span>\u00a0<\/span><\/li>
- 1 social media ads placement: Youtube\u00a0<\/span>\u00a0<\/span><\/li><\/ul>
- 1\u00a0 OTT platform ads placement<\/span>\u00a0<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
\n\t\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\t\tExecution<\/h2>
Nanyang Bridge Media’s production team created a heart-warming video for all the COVID-19 heroes. <\/span><\/span>The shooting location was in a village in Kalimantan. We managed to get official support from the district head and collaborated with the local parties, such as the clinic, medical staff and military personnel there.<\/span><\/span> On top of managing the whole production from pre-production to post-production, we also conducted media buy to promote content on various Indonesian media channels.<\/span><\/span>\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t01<\/h2>Produced 2 PSA video deliverables: <\/span><\/h4>- 2-minute & 30-second (specific for media platforms) with dual language subtitles: English & Chinese<\/span>\u00a0<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\n\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t
02<\/h2>Led and managed the end-to-end production of the video<\/span>\u00a0<\/span><\/h4>\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
\n\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t03<\/h2>Secured strategic TV slots, PR publications, and digital ads:<\/span>\u00a0<\/span><\/h4>- 9 TVC slots on 2 TV channels\u00a0<\/span><\/li>
- 7 native ads placements on local news platforms\u00a0<\/span><\/li>
- 3 PR articles published<\/span><\/li>
- 30s OTT ads<\/span><\/li>
- 30s YouTube ads<\/span>\u00a0<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
\n\t\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\t\tOur Work Results<\/h2>
With the<\/span> heart-warming<\/span>
Challenges<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\n\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\t\tCOVID-19 has created a devastating time, but thankfully vaccines have been created to give hope for all. Sinovac Biotech Ltd, a China-based biopharmaceutical\u202fcompany, is one of the great contributors to supply a WHO-approved COVID-19 vaccine across the globe.<\/span>\u00a0<\/p>In 2021, Indonesia became the\u202ffirst\u202fcountry outside China to give emergency use\u202fapproval\u202fto the Sinovac vaccine. Sinovac, as a response, wanted to reach out and engage their Indonesian audiences. They long to express their appreciation for the diplomatic cross-country relationship as well as to demonstrate their support and care as a brand for Indonesia. The project was set to happen in November 2021.\u00a0<\/span>\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t01<\/h2>Highlight Sinovac brand & product in the Indonesian market in a subtle yet localized way<\/span>\u00a0<\/span><\/h4>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\n\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t02<\/h2>Cooperate<\/span> with <\/span>the <\/span>local government and <\/span>leverage<\/span> the right media<\/span> partners<\/span><\/h4>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\n\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t03<\/h2>Find an effective marketing communication strategy that works within a tight timeline<\/span>\u00a0<\/span><\/h4>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\t\tSolution<\/h2>
As the leading production and advertising agency for China-based brands, <\/span>Nanyang Bridge Media <\/span>recommended<\/span> Sinovac to<\/span> produce\u00a0<\/span>dedicated video content <\/span>that features local settings<\/span> and <\/span>moods<\/span> to target the <\/span>Indonesian audience<\/span>. The video <\/span>is <\/span>t<\/span>o be screened on <\/span>the <\/span>largest <\/span>local <\/span>media channels<\/span> (<\/span>online and offline<\/span>) <\/span>to be<\/span> seen by<\/span> a <\/span>mass audience<\/span>. Our creative team <\/span>conceptualized the content to <\/span>showcase and appreciate <\/span>the heroic acts of many parties <\/span>involved in the <\/span>COVID-19 battle \u2013 in line with<\/span> the commemoration of <\/span>National Heroes Day on 10 November<\/span>.<\/span>\u00a0<\/span><\/span>\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t01. Production<\/h2>1 Public Service Announcement Video <\/span><\/h4>- 2 minutes<\/span><\/li>
- 30 seconds\u00a0<\/span><\/li><\/ul>
\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\n\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t02. Media Buy<\/h2>- 2 TV stations on November 10<\/span>\u00a0<\/span><\/li>
- 1 press release<\/span>\u00a0<\/span><\/li>
- 2 Media outlets for native ads\u00a0<\/span>\u00a0<\/span><\/li>
- 1 social media ads placement: Youtube\u00a0<\/span>\u00a0<\/span><\/li><\/ul>
- 1\u00a0 OTT platform ads placement<\/span>\u00a0<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
\n\t\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\t\tExecution<\/h2>
Nanyang Bridge Media’s production team created a heart-warming video for all the COVID-19 heroes. <\/span><\/span>The shooting location was in a village in Kalimantan. We managed to get official support from the district head and collaborated with the local parties, such as the clinic, medical staff and military personnel there.<\/span><\/span> On top of managing the whole production from pre-production to post-production, we also conducted media buy to promote content on various Indonesian media channels.<\/span><\/span>\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t01<\/h2>Produced 2 PSA video deliverables: <\/span><\/h4>- 2-minute & 30-second (specific for media platforms) with dual language subtitles: English & Chinese<\/span>\u00a0<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\n\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t
02<\/h2>Led and managed the end-to-end production of the video<\/span>\u00a0<\/span><\/h4>\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
\n\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t03<\/h2>Secured strategic TV slots, PR publications, and digital ads:<\/span>\u00a0<\/span><\/h4>- 9 TVC slots on 2 TV channels\u00a0<\/span><\/li>
- 7 native ads placements on local news platforms\u00a0<\/span><\/li>
- 3 PR articles published<\/span><\/li>
- 30s OTT ads<\/span><\/li>
- 30s YouTube ads<\/span>\u00a0<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
\n\t\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\t\tOur Work Results<\/h2>
With the<\/span> heart-warming<\/span>
COVID-19 has created a devastating time, but thankfully vaccines have been created to give hope for all. Sinovac Biotech Ltd, a China-based biopharmaceutical\u202fcompany, is one of the great contributors to supply a WHO-approved COVID-19 vaccine across the globe.<\/span>\u00a0<\/p> In 2021, Indonesia became the\u202ffirst\u202fcountry outside China to give emergency use\u202fapproval\u202fto the Sinovac vaccine. Sinovac, as a response, wanted to reach out and engage their Indonesian audiences. They long to express their appreciation for the diplomatic cross-country relationship as well as to demonstrate their support and care as a brand for Indonesia. The project was set to happen in November 2021.\u00a0<\/span>\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t As the leading production and advertising agency for China-based brands, <\/span>Nanyang Bridge Media <\/span>recommended<\/span> Sinovac to<\/span> produce\u00a0<\/span>dedicated video content <\/span>that features local settings<\/span> and <\/span>moods<\/span> to target the <\/span>Indonesian audience<\/span>. The video <\/span>is <\/span>t<\/span>o be screened on <\/span>the <\/span>largest <\/span>local <\/span>media channels<\/span> (<\/span>online and offline<\/span>) <\/span>to be<\/span> seen by<\/span> a <\/span>mass audience<\/span>. Our creative team <\/span>conceptualized the content to <\/span>showcase and appreciate <\/span>the heroic acts of many parties <\/span>involved in the <\/span>COVID-19 battle \u2013 in line with<\/span> the commemoration of <\/span>National Heroes Day on 10 November<\/span>.<\/span>\u00a0<\/span><\/span>\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t \u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t Nanyang Bridge Media’s production team created a heart-warming video for all the COVID-19 heroes. <\/span><\/span>The shooting location was in a village in Kalimantan. We managed to get official support from the district head and collaborated with the local parties, such as the clinic, medical staff and military personnel there.<\/span><\/span> On top of managing the whole production from pre-production to post-production, we also conducted media buy to promote content on various Indonesian media channels.<\/span><\/span>\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t \u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t With the<\/span> heart-warming<\/span>01<\/h2>
Highlight Sinovac brand & product in the Indonesian market in a subtle yet localized way<\/span>\u00a0<\/span><\/h4>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
02<\/h2>
Cooperate<\/span> with <\/span>the <\/span>local government and <\/span>leverage<\/span> the right media<\/span> partners<\/span><\/h4>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
03<\/h2>
Find an effective marketing communication strategy that works within a tight timeline<\/span>\u00a0<\/span><\/h4>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
Solution<\/h2>
01. Production<\/h2>
1 Public Service Announcement Video <\/span><\/h4>
02. Media Buy<\/h2>
Execution<\/h2>
01<\/h2>
Produced 2 PSA video deliverables: <\/span><\/h4>
02<\/h2>
Led and managed the end-to-end production of the video<\/span>\u00a0<\/span><\/h4>
03<\/h2>
Secured strategic TV slots, PR publications, and digital ads:<\/span>\u00a0<\/span><\/h4>
Our Work Results<\/h2>