{"id":8598,"date":"2022-02-24T07:13:57","date_gmt":"2022-02-24T07:13:57","guid":{"rendered":"https:\/\/www.nanyangbridge.com\/wp\/?p=8598"},"modified":"2025-08-21T01:36:08","modified_gmt":"2025-08-21T01:36:08","slug":"sinovac-honors-covid-19-heroes-of-indonesia","status":"publish","type":"post","link":"https:\/\/www.nanyangbridge.com\/id\/sinovac-honors-covid-19-heroes-of-indonesia\/","title":{"rendered":"Sinovac Hormati Pahlawan COVID-19 Indonesia"},"content":{"rendered":"\t\t
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<\/p>

CASE STUDIES<\/h5><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Sinovac Honors COVID-19 Heroes of Indonesia<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Brand<\/h6>

Sinovac<\/span> Biotech Ltd.<\/span><\/span>\u00a0<\/span><\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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Services<\/h6>\n

Production & Media Buy<\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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Scope<\/h6>\n

End-to-end Production and
TVC & Digital Marketing<\/span><\/span> <\/span><\/span><\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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Market<\/h6>\n

Indonesia<\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Challenges<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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COVID-19 has created a devastating time, but thankfully vaccines have been created to give hope for all. Sinovac Biotech Ltd, a China-based biopharmaceutical\u202fcompany, is one of the great contributors to supply a WHO-approved COVID-19 vaccine across the globe.<\/span>\u00a0<\/p>

In 2021, Indonesia became the\u202ffirst\u202fcountry outside China to give emergency use\u202fapproval\u202fto the Sinovac vaccine. Sinovac, as a response, wanted to reach out and engage their Indonesian audiences. They long to express their appreciation for the diplomatic cross-country relationship as well as to demonstrate their support and care as a brand for Indonesia. The project was set to happen in November 2021.\u00a0<\/span>\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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01<\/h2>

Highlight Sinovac brand & product in the Indonesian market in a subtle yet localized way<\/span>\u00a0<\/span><\/h4>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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02<\/h2>

Cooperate<\/span> with <\/span>the <\/span>local government and <\/span>leverage<\/span> the right media<\/span> partners<\/span><\/h4>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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03<\/h2>

Find an effective marketing communication strategy that works within a tight timeline<\/span>\u00a0<\/span><\/h4>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Solution<\/h2>

As the leading production and advertising agency for China-based brands, <\/span>Nanyang Bridge Media <\/span>recommended<\/span> Sinovac to<\/span> produce\u00a0<\/span>dedicated video content <\/span>that features local settings<\/span> and <\/span>moods<\/span> to target the <\/span>Indonesian audience<\/span>. The video <\/span>is <\/span>t<\/span>o be screened on <\/span>the <\/span>largest <\/span>local <\/span>media channels<\/span> (<\/span>online and offline<\/span>) <\/span>to be<\/span> seen by<\/span> a <\/span>mass audience<\/span>. Our creative team <\/span>conceptualized the content to <\/span>showcase and appreciate <\/span>the heroic acts of many parties <\/span>involved in the <\/span>COVID-19 battle \u2013 in line with<\/span> the commemoration of <\/span>National Heroes Day on 10 November<\/span>.<\/span>\u00a0<\/span><\/span>\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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01. Production<\/h2>

1 Public Service Announcement Video <\/span><\/h4>