Digital Marketer

Responsibility

• Design and build social channels strategy including paid campaigns, tactical promotions and leveraging social/media trends; drive email marketing/CRM initiatives to build consumer database and hand hold users in decision journey
• Drive understanding of advertising systems of leading social channels like Facebook, YouTube, Instagram; drive engagement with branded content across channels and engage social influencers to drive further reach
• Define role of content (strong understanding of visual and snack-able content) in marketing campaigns across touch points and measure performance with alignment to business objectives; heavy reliance on data to analyze, optimize and report performance of social/content initiatives
• Drive and manage social media and content marketing calendar by effectively utilizing content management and monitoring tools; partner with global teams to develop new content and provide regional recommendations
• Handle large media budgets in multi country and multi campaign environment. Deliver excellence in media execution and forecast for future campaigns by prioritizing and through close collaboration across functional teams.
• Drive strong partnerships with agency/media teams and lead collaboration with country/regional teams to develop and execute social campaigns/ other content programs

Job Requirements/Candidate Profile

• Bachelor degree is a must with marketing or communications background
• 3-6 years’ experience in digital & content marketing strategy and tactics, including content creation, digital and social media marketing
• Strong knowledge and understanding on the role of content across different digital and social media platforms, including formats for mobile, paid social and other relevant digital/social channels
• Passionate about all aspects of digital & content marketing with an innovative mindset to drive results-driven engagements through impactful and effective content
• Familiarity on content performance measurements through utilization of relevant data, tools and platforms. Experienced in using social media management tools is preferred
• Excellent command of spoken and written English a must
• Collaborative team player with good interpersonal skills
• Ability to work independently with minimal oversight and thrive under pressure
• Prior experience in similar capacity at global agency or MNC would be advantageous