Influencer Manager

Responsibility

  • Develop and refine influencer strategies for prioritized audiences
  • Set up Key Opinion Leader (KOL) network consists of low tier/micro KOLs
  • Manage relationship with key tier 1 and mid-tier KOL partners
  • Conduct a series of roadshow and events to acquire potential KOL partners.
  • Brainstorm new, creative approaches to influencer campaigns.
  • Research relevant industry experts, competitors, target audience and users.
  • Develop and execute influencer marketing strategies and creative campaigns.
  • Keep abreast of emerging trends, technologies, and influencers.
  • Collaborate with Affiliate team to assist the onboarding process of newly acquired KOLs.

Job Requirements / Candidate profile

  • Bachelor/Master Degree in Marketing or Communication discipline.
  • At least 2 years of experience in managing social/digital/influencer.
  • In-depth knowledge of social media and influencer world.
  • Excellent interpersonal and relationship building skills with key partners (influencers).
  • Strong networking aptitude.
  • Well organized with great time management and project management skills.
  • Impeccable verbal and written communication skills.
  • Possess basic data analytics knowledge to monitor performance (Ms. Excel).
  • Has strong interest and passion for the e-commerce and e-sports industry.
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