Native Advertising and popIn

If the performance of your online advertisements is being undermined by increasing adblocking and “banner blindness” from your audience, then it is time for you to add native advertising into your digital marketing arsenal.

What is Native Advertising?

Native advertising is the use of paid ads that match the appearance, form, and function of the user experience in which they are placed (e.g. native ads are often displayed in well timed social media feeds or as recommended content on the web pages of online publications).

Unlike banner ads, display ads, or pre-roll video ads, native ads don’t really look like ads at first glance, as they often blend in with the “organic” content extremely well. And because they are served together with regular content, native ads don’t get caught by adblocking software

These ads are subtle, helpful, and non-intrusive. When coupled with high-quality content that attracts a willing(clicking) audience, native advertising is a powerful marketing tool.

The aim is to deliver advertisements that match their environment and the expected user experience so well that the viewer barely notices that they’re paid ads – and if they do, they don’t mind seeing them because the content is attractive or useful enough that users willingly trade their time and attention for it.


popIn, a Baidu subsidiary, is one of Asia’s biggest native advertising platform, with a network of more than 1,180 premium media partners and reaching 70 million unique users with its context-based targeting (supported by Baidu’s superior NLP algorithm) and turnkey solution of creating high-quality content for its advertisers.

These are some of popIn’s media partners in Southeast Asia:

By collaborating with an established native ad platform like Popin, your content, whether it's articles, blogs, videos, software, product descriptions - anything - can be shown in an integrated manner on authority destinations.

Let Us Help You

As popIn’s main agency in Southeast Asia, Nanyang Bridge Media has the expertise and resources to help your brand create and place high-quality content ads on popIn’s premium publishers in a non-disruptive manner that will see your click-through rate dramatically improve.

Have questions or need help? Live chat us or leave your contact with us for a no-obligation consultation now!