Newsletter For Advertising On TikTok

May 27, 2020


Content:

  1. Special Message
  2. Best Practices and Techniques For TikTok Advertising
  3. Weekly Selection of Trendy TikTok Ad Videos
  4. Weekly Selection of Hot-selling Items on TikTok China

A. Special Message

Dear Clients

Thank you for being with us and supporting us in 2019. Since we have commenced TikTok-related operations in Oct 2019, we have so far engaged over 500 clients, and serviced over 100 of them. As a new business, we are much appreciative of it.

In 2020, TikTok has changed its policy and we will be working under a new framework. We will continue to service our clients for both ad booking and campaigns. In addition, we will be focusing on value-added services going forward. Our valued-added services include:

  • We have switched our website to www.nanyangbridge.com to better reflect the nature of our business. We will be revamping the content of the website to reflect more services we are providing to you.
  • Weekly updates of TikTok related business information: from Feb, we will be sending out newsletter to our valued customers, on information relating to the TikTok businesses. Information in the newsletter will include: 1) Skills on how to manage TikTok advertising, e.g. how to make good video and landing page; 2) sharing of developments of TikTok policies in general; 3) Recommendation of trending products in China (and you can engage us for whole-sale purchases from China). A general version of the newsletters will be sent to all clients and a premium version with more details, will be sent to clients subscribing our services.
  • Continued account opening and support: we will be revisiting our client service policy and to provide you with better services, we will charge a small fee of 5% (self-managed) and 10% (agency-managed) commission on the ad spending. This is to ensure we have enough resources to deal with client requests and answer your calls timely. In addition, we welcome agencies or TikTok optimizers to work together with us, in various ways.

This year, we will continue to develop new services meeting our clients’ needs. We look forward to grow together with each and every of our client, and with TikTok. We wish all to have a prosperous year ahead!

Best

Nanyang Bridge Team

B. Best Practices and Techniques For TikTok Advertising

Welcome to TikTok!

TikTok is the fast-rising platform and has tremendous marketing potential for businesses, from brandings to small-scale e-commerce stores.

TikTok targets the new generation and this represents a habit-shift, which may affect businesses on how they engage customers, and how they market and sell.

TikTok has so far bypassed Facebook and other platforms in terms of growth and user retentions, or downloads.

Our clients have positives feedbacks on the general experiences of using TikTok as a channel for advertising. Despite it’s not as mature as Facebook, it is something that worth investment into. Tiktok is very video focus and a viral video might yield you far better results that conventional advertisements. We encourage everyone to try with us, and give up on the conventional TV-commercial type of advertising, and embracing the TikTok trendy videos, as your gateway to the generation Z.

We will be sharing regularly the techniques, best practices and examples of using TikTok. We will start with easy and simple guidelines, and introduce more advanced techniques. We hope these will contribute to the success of your marketing on Tiktok and be helpful to your business.

Further, we will be including meaningful data on how other successful businesses are using TikTok for advertising and what are the hot selling items on TikTok (limited to China). These will give you ideas and inspirations on how market or develop your business. These will be free versions of these contents as well as paid premium versions in the future. Do contact our marketing team for further details on this.

To start with, let’s look at the 8 basic rules of how to make a good TikTok advertisement.

Hope these help you to kick start your TikTok advertising. In the future, we will be sharing on how to make a trendy ad video, how to estimate your CPA, how to increase your ad traffic on TikTok, etc.

If you have not yet have an account with us now, please contact our marketing team to open an account now for free.

C. Weekly Selection of Trendy TikTok Ad Videos

  • Suit and Skirt Matching

https://www.douyin.com/share/video/6787913871588969732/?mid=6787905615789296388

Length: 12s

Likes: 1439 thousands 

Comments: 34 thousands

Analysis: there’s a 2 second description at the beginning of the video that explains the purpose of the video, “How good can you look if you wear suit and skirt?” And the fast moving pace of the dress changes are attention grabbing as well, at one change per second, audience is always kept at the mood of suspense, and will watch the view in full. Meanwhile, it’s an innovation way of dressing up, so it also invites audience to discuss and share.

  • Facial Cream

https://www.douyin.com/share/video/6790270472689880328/?mid=6790262181737876232

Length: 47s

Likes: 7 thousands      

Comments: 1 thousands

A relatively long video and actually a mini story. The ad starts with a girl asking her friend to repay her the money of 200 Yuan she owned. Instead, the her friend gave her a facial cream, claiming that this is expensive. After using the cream, the girl found it to be effective and loved it, but realized that the price was only very cheap.

  • Creative Necklaces

https://www.douyin.com/share/video/6788277897279900943/?mid=6788267596136794892

Length: 14 s

Likes: 437 thousands   

Comments: 41 thousands

This video has a lovely cover page highlighting the products are targeting couples (couple necklace). In a span of 14s, the video features several creative necklace pairs that intrigue couple to make a purchase. The speech is 20% faster than the normal speech speed, in line with the beat of the background.

  • Nice Things To Do Before Sleep

https://www.douyin.com/share/video/6789217853615656205/?mid=6650671288022993667

Length: 38 s

Likes: 878 thousands   

Comments: 25 thousands

This is a long video but we still recommend it. This is an ad about household creative items for a girl’s mark-up table. Despite a long video, the video is more like a story, named Nice Things a Delicate Girl Will Do Before Sleep. In each of scenes, a creative item is featured, e.g. flower shaped handwash foam, automatic toothpaste machine, etc.

  • Snake Soft Toy Handphone Holder

https://www.douyin.com/share/video/6789157791161388302/?mid=6751675138464303886

Length: 11 s

Likes: 152 thousands   

Comments: 22 thousands

This 11 seconds video have no narration but well-illustrated what the product is. Over 10,000 pieces were sold for this product. Having a cool product and the right actor are probably the key to the success!

D. Weekly Selection of Hot-selling Items on TikTok China

Please contact our marketing team if you are interested in making bulk purchase of any of the below items. We can also make customized research for your product category.

TikTok Exclusive (Items sold only on Tiktok China)

  • Easy Magnetic Fake Eyelash Maker

https://www.douyin.com/share/video/6786499867582696715/?mid=6784313279730158339

Price: 40 CNY (83K IDR)

Sold on Tiktok China over last 7 days: 8000+

  •  Soft Sole Lady Shoes

https://www.douyin.com/share/video/6787954722306379015/?mid=6766098884994550536

Price: 69 CNY (143K IDR)

Sold on Tiktok China over last 7 days: 7200+

  • Type-C Charger Bracelet

https://www.douyin.com/share/video/6787380006185192715/?mid=6787373426186717960

Price: 46 CNY (95K IDR)

Sold on Tiktok China over last 7 days: 6600+

  •  LED Color Water Tap

https://www.douyin.com/share/video/6789523132672756992/?mid=6789509090857011981

Price: 23 CNY (48K IDR)

Sold on Tiktok China over last 7 days: 13000+

  • ToothBrush Hanger and Automatic Toothpaste Squeezer

https://www.douyin.com/share/video/6781222377406647559/?mid=6781137425340058381

Price: 39 CNY (81K IDR)

Sold on Tiktok China over last 7 days: 2500+

All Channels (Items via TikTok Affiliate to Taobao, with Significant Leads Generated From TikTok)

  • Couple Electrical Toothbrush

https://www.douyin.com/share/video/6789987444428197132/?mid=6789961330461690638

Price: 96 CNY (198K IDR)

Sold on Taobao over last 7 days: 48000+

  • V-Shape Facial Mask

https://www.douyin.com/share/video/6789606855996935424/?mid=6789598212107143948

Price: 89 CNY (184K IDR)

Sold on Taobao over last 7 days: 24000+

  • Color Change Lipsticks

https://www.douyin.com/share/video/6785815021306825997/?mid=6785798722522467084

Price: 69 CNY (143K IDR)

Sold on Taobao over last 7 days: 11000+

  • Face Massager

https://www.douyin.com/share/video/6782413474908720399/?mid=6782402246496750340

Price: 89 CNY (184K IDR)

Sold on Taobao over last 7 days: 18000+

  • Small Electrical Hotpot

https://www.douyin.com/share/video/6780245050036178184/?mid=6780162059918265091

Price: 89 CNY (184K IDR)

Sold on Taobao over last 7 days: 18000+

Contact information