Newsletter For Advertising On TikTok No. 3

May 27, 2020


Content:

  1. Best Practices and Techniques For TikTok Advertising
  2. Weekly Selection of Trendy TikTok Ad Videos
  3. Weekly Selection of Hot-selling Items on TikTok China
  1. Best Practices and Techniques For TikTok Advertising

The Video Marketing Trend in 2020 – What Do You Have to Know as a Video Marketer?

With customers making purchase decisions based videos that move them, it’s no wonder that 81 percent of businesses are using video marketing to drive sales for their products. The importance of video marketing is only set to increase with researchers estimating that 85 percent of all internet traffic within the United States will be video-based by 2020.

So now that we agree on the importance of video marketing, and the influence that it carries, the question of how to run effective video marketing campaigns is an important one. How can you make your content stand out from the millions of other videos already out there on similar subjects? How do you grab the attention of viewers and keep it long enough to successfully deliver your brand message? Here are the three basic steps:

1. Tell a Story

Almost all customers prefer to view content that tells a story. That’s why you see more and more brands creating a narrative around their products: to make their brand more relatable and to easier connect with viewers.

Video storytelling humanizes a brand and enable them to stand for something bigger that just sales and profits. The numbers prove the effectiveness of this storytelling — it is reported that storytelling increases the value of a product or service 20 times over.

Unfortunately, there’s no one-size-fits-all method to creating captivating stories. You need to be creative with your narratives — always be truthful and authentic — but also speak in a way that will connect with your ideal customers and relate to them on a emotional level.

Take note of the way Airbnb using storytelling to move us: https://youtu.be/-XSAqfK_UwY

Over time, you will be get better at consistently engaging with your customer base. You’ll need to master the craft by 2019.

2. Make the Video Short

The launch of Snapchat in 2013 and its popularity in the following years, proved and showcased how much people like short and short-lived videos. Since then, more and more social media platforms have taken note and incorporated the feature into their platforms.

For example, Instagram Stories has increased the time spent on Instagram overall from 15 minutes to 32 minutes per day. What this tells us is that there is a clear consumer preference toward watching live videos over social posts. TikTok has dominantly 15 second videos and it’s now topping the charts of user retention rate of all video Apps.

Short-lived videos capitalize well on FOMO (fear of missing out). It specifically creates a sense of urgency around your content, making viewers feel like they have to constantly be on the lookout for your next update.

It’s important for e-commerce sellers to have a short video to grab audience attention: get people’s attention as if they are watching a commercial on TV. Do not use a minute-long video that sounds more like a corporate propaganda. Highlight one or two features of your product to appeal to the audience’s curiosity and do not do a grandma’s story type of video that tells everything.

3. Use a Face

The self-recorded video is massively trending today, thanks to TikTok, where users record short videos to send to their friends. Billions of people worldwide use TikTok now and watch tens billion videos daily. That’s a whole lot of people. They also spend an average of about 30 minutes a day on the app. Its largest demographic is 18 to 24-year-olds while 25 to 34-year-olds make up about 30 percent of its user base.

Some companies have caught on to the trend, and some even record videos that try to mimic the look and feel of selfie videos content in order to come across as more authentic and to establish a personal connection with viewers. That’s why popular video advertisements on social media usually have a face, telling a story rather than a narration at the back.

It is very effective because it gives viewers the impression that they are being spoken to.  Sincerity and authenticity truly matters to consumers. That means it should really matter to you as well in 2020.

Check out this awesome video from Dove: https://youtu.be/_3agBWqGfRo

B) Weekly Selection of Trendy TikTok Ad Videos

1. Key Chain Lighters

Length15s
Like479k
Comment37k
Share19k
Video Linkhttps://www.douyin.com/share/video/6795336752996371725/?mid=6747228519292226316
Producthttps://haohuo.jinritemai.com/views/product/item2?id=3350851595024904376
AnalysisGiving the audience a surprise in the key of successful video. This video features a whole table of key chains of mini-items, e.g. shoes and coca cola bottles, and all of them are lighters! Even you don’t feel like buying, you will probably share with a friend, right?

2. Toy Clay

Length17s
Like870k
Comment96k
Share34k
Video Linkhttps://www.douyin.com/share/video/6795327370418031887/?mid=6793974346379266824
Producthttps://detail.tmall.com/item.htm?id=570353850115  
AnalysisThe best way to demonstrate a product via a video is to show the process. This video features how you can make a toy clay into a lovely bed. The narration also urges the female target audience to buy one for your best girlfriend – so that she can make one for you. Good idea to get the video viral and also promote sales!

3. Phone Case

Length12s
Like265k
Comment17k
Share8k
Video Linkhttps://www.douyin.com/share/video/6795214381689982215/?mid=6795180027228588813
Producthttps://detail.tmall.com/item.htm?spm=a230r.1.14.102.19e1cfc00mdo4n&id=610070205581
AnalysisYou probably have seen this phone case as it has been popular for a while. What’s making this video ad hot is that in a short span of 12 seconds, it features all the selling points of this phone case. Two-sided, water proof, magnetic, anti-crack, invisible angels… and yet it’s not cheap, which is of course not mentioned in the video.

4. Apparels

Length13s
Like370k
Comment29k
Share16k
Video Linkhttps://www.douyin.com/share/video/6797785642995649804/?mid=6797750014376037123
Producthttps://item.taobao.com/item.htm?id=612287132919
AnalysisSelling clothes online is not easy. How do you appeal to the audience who cannot touch and try? This video offers a pretty standard solution – create an ambience and feel. The background, the environment, the music and style of the model, leads the audience to imagine a scenario where they can wear the same. And of course, do offer a variety for the ladies to choose.   

5. DIY Bags

Length19s
Like292k
Comment55k
Share12k
Video Linkhttps://www.douyin.com/share/video/6796959424884903168/?mid=6796927530881288973
Producthttps://detail.tmall.com/item.htm?id=603912992614
AnalysisStory telling is a good way to grab attention and echo with audience. This video feature a lady bag where you can DIY. The background narration is about her story with her girlfriend. It can be any story for the 19 seconds of video and audience will be hooked to listen to you – and at the same time finishing watching the video. It works particularly for niche brands, as stories carry the brand values which cannot be illustrated by video or image.

C) Weekly Selection of Hot-selling Items on TikTok China

Please contact our marketing team if you are interested in making bulk purchase of any of the below items. We can also make customized research for your product category.

1. Silicon Kitchen Glove

Retail Price42k IDR
DescriptionKitchen gloves protecting your hands and also with strong cleaning power.
Sales ChannelTiktok
Weekly Views223k views
Weekly Sales20000 orders
Weekly Revenue825m IDR
Video Linkhttps://www.douyin.com/share/video/6795540674604223747/?mid=6795514868436437767

2. Phone Sticky Holder

Retail Price60k IDR
DescriptionStick and hold your mobile phone anywhere.
Sales ChannelTiktok
Weekly Views185k views
Weekly Sales15000 orders
Weekly Revenue897k IDR
Video Linkhttps://www.douyin.com/share/video/6797597721495620875/?mid=6797547110817450765

3. Soft Sole Shoes

Retail Price143k IDR
DescriptionSoft shoes that can be folded into bags.
Sales ChannelTiktok
Weekly Views176k views
Weekly Sales5550 orders
Weekly Revenue790m IDR
Video Linkhttps://www.douyin.com/share/video/6791665547953048844/?mid=6789522999931980556

4. Foldable Hanger

Retail Price19k IDR
DescriptionFoldable hanger for shirt and socks, compact and convenient for travel
Sales ChannelTiktok
Weekly Views109k views
Weekly Sales4670 orders
Weekly Revenue87m IDR
Video Linkhttps://www.douyin.com/share/video/6794993359510342923/?mid=6794971243452975886

5. Kitchen Faucets

Retail Price62k IDR
DescriptionKitchen faucet with 3 adjustable water levels and multi-directional
Sales ChannelTiktok
Weekly Views121k views
Weekly Sales3800 orders
Weekly Revenue235m IDR
Video Linkhttps://www.douyin.com/share/video/6794200229957750028/?mid=6794067931372751630

6. Card Holder

Retail Price54k IDR
DescriptionCompact card holder with springs to pop up cards in a trendy way
Sales ChannelTikTok
Weekly Views61k views
Weekly Sales2490 orders
Weekly Revenue134m IDR
Video Linkhttps://www.douyin.com/share/video/6795828453833805070/?mid=6795742260983122700

7. Solid Perfume for Ladies

Retail Price161k IDR
DescriptionPortable solid perfume for ladies in the size of a lighter.
Sales ChannelTaobao
Weekly Views778k views
Weekly Sales43000 orders
Weekly Revenue6,914m IDR
Video Linkhttps://www.douyin.com/share/video/6794049205255081231/?mid=6794036487421283086

8. Hair Curling Iron

Retail Price534k IDR
DescriptionPortable device for hair perm or curl your hair
Sales ChannelTaobao
Weekly Views313k views
Weekly Sales15000 orders
Weekly Revenue8,008m IDR
Video Linkhttps://www.douyin.com/share/video/6796509069499763971/?mid=6796474926993083150

9. Mouth Sprayer

Retail Price205k IDR
DescriptionSprayer for mouth to remove ordour and key breath fresh
Sales ChannelTaobao
Weekly Views125k views
Weekly Sales15000 orders
Weekly Revenue3,060m IDR
Video Linkhttps://www.douyin.com/share/video/6793141441490193679/?mid=6793134948531882759

10. Portable Shelf

Retail Price62k IDR
DescriptionPortable storage shelf for kitchen or living room.
Sales ChannelTaobao
Weekly Views879k views
Weekly Sales20000 orders
Weekly Revenue1,237m IDR
Video Linkhttps://www.douyin.com/share/video/6795711938220395776/?mid=6795666139054656263