Integrated Marketing Services – Electric Vehicle

案例研究

Integrated Marketing Services – Electric Vehicle

品牌

CHERY, JAECOO, YADEA, NETA

服务内容

Influencer Marketing, Creative Marketing

目标市场

印度尼西亚

服务范围

KOL Marketing, Store Visit, Training, Short Video, LIVE Streaming, Offline Event

Electric Vehicle Growth in Indonesia

Indonesia’s electric vehicle sector is rapidly growing, with production and trade volumes increasing significantly from 2022 to 2023. Projections for 2024 show continued strong growth, driven by government support, rising consumer demand, and investment in infrastructure. This upward trend positions Indonesia as a key player in Southeast Asia’s electric vehicle market.

Our Focus and Expertise

We specialize in advertising services through new media, with focus on influencer marketing and brand content marketing for International brands entering ASEAN market.

We strive to build a complete new media ecosystem and offer integrated marketing solutions, one of them being influencer-centric solutions for brands and advertisers.

1.
Engage & activate audiences in ASEAN countries

2.
Develop & execute creative influencer marketing strategies

3.
Amplify your brand story at scale

4.
Reach billions of people as your brand’s new audiences

Influencer (KOL) Marketing

With Chinese EV car brands entering Indonesian market. Using influencer as one of marketing tools is important, because the followers of Indonesian influencers are very active and become their idol’s loyal supporter.

网红营销

Our Satisfied Clients

Yadea, a leading electric scooter brand celebrated the first event, the grand opening of their showroom at Kramat Jati, Jakarta, marked an important entry into the Indonesian market. And a year later, Yadea hosted its 1st anniversary celebration at the same showroom, marking another important milestone in the brand’s journey. KOLs were invited to the store to create content that celebrated the event, engage with the brand, experience its products, share special promotions, and highlight the continued growth of Yadea in Indonesia. Their social media coverage helped to build initial awareness and drive foot traffic to the showroom, effectively positioning Yadea as a key player in the growing EV sector.

网红营销

Our Satisfied Clients

Yadea saw a significant increase in visibility. The influencer posts were well-received, with notable numbers of views and interactions, including 42,200 views on Instagram Reels from top KOLs.

Across all influencer content, The campaign resulted in:

73,294

total views

3,878

likes

227

comments

173

shares

Creative Marketing

Our Satisfied Clients

NETA，作为中国领先的电动汽车制造商，始终站在电动出行创新的前沿。作为一个新进入海外市场且品牌认知度较低的品牌，NETA 采取了一系列关键举措来建立市场影响力并激发消费者兴趣。

为了加速品牌认知并提升市场互动，NETA 推出了为期一个月的购物节直播营销活动，通过每日互动直播吸引并教育潜在客户。同时，在印度尼西亚的三家核心经销商处实施了针对性的销售培训计划，以提升团队表现，并有效传达 NETA 独特的品牌价值。

Creative Marketing

Our Satisfied Clients

Shopping Festival Live Streaming Campaign

每天两场直播，展示两款不同的哪吒汽车车型。我们的专业销售团队将带来生动且信息丰富的直播体验，为观众提供深入了解哪吒汽车电动汽车的机会。

活动目标：

教育与互动： 向观众介绍哪吒汽车的创新电动车技术。
提升品牌知名度： 扩大社交媒体影响力，增强品牌曝光。
推动行动： 鼓励试驾体验和到店咨询，提升转化率。

Creative Marketing

Our Satisfied Clients

个创意短视频和短视频广告的拍摄制作

我们打造了一系列生动且富有吸引力的短视频，展示每款哪吒汽车车型的核心特点和独特优势。这些视频将广泛应用于数字广告、营销活动、展会及推广活动。

By presenting our vehicles in a concise and visually compelling format, we aimed to capture audience interest, reinforce brand messaging, and maximize the impact of our marketing efforts across multiple channels.

Creative Marketing

Our Satisfied Clients

离线活动

除了直播活动，我们每周六还将在三家哪吒汽车门店举办专属线下活动，为参与者带来精彩体验：

专属折扣： 精选车型限时优惠
Fun Games & Activities 赢取惊喜奖品
试驾体验： 亲自感受哪吒汽车电动汽车的卓越性能

这些活动旨在提升互动、强化品牌影响力，并与目标受众建立更紧密的联系

Creative Marketing

Our Satisfied Clients

Chery has been expanding globally for over 20 years, with operations in over 80 countries and regions worldwide. Practicing social responsibility is an indispensable part of Chery’s global strategy. Chery conducts a diverse range of public welfare activities in various fields such as green development, environmental protection, social welfare, and talent development in global markets.

Jaecoo is a brand of Chinese vehicle manufacturer Chery Automobile that was established in 2023. A sub-division of Chery International. Jaecoo was created to market SUVs in export markets. Along with its sister brand Omoda, it is exclusively sold outside China to support Chery’s export strategy.

Creative Marketing

Our Satisfied Clients

Project Highlight Summary:

To help Jaecoo Malaysia dealers build sustainable TikTok LIVE and short-video capabilities through systematic training, daily supervision, and hands-on the execution, the TikTok LIVE Pioneer Program was launched. The ultimate goal is to create a brand–dealer win-win digital marketing ecosystem that supports long-term customer acquisition and lead generation.

The Program Combined:

Structured training (10 modules) covering account setup
Short video creation
LIVE Streaming including Host
Traffic buying
Data optimization

On top of that we also do weekly and daily supervision, including content review, performance feedback, workflow reminders, and dealer communication.

For sales team at the dealer, we did on site and 1-on-1 coaching. To support the quality of the LIVE Streaming, it is supported by professional livestream teams and local KOLs.