Integrated Marketing Services – Electric Vehicle

STUDI KASUS

Integrated Marketing Services – Electric Vehicle

Merek

CHERY, JAECOO, YADEA, NETA

Jasa

Influencer Marketing, Creative Marketing

Pasar

Indonesia

Cakupan

KOL Marketing, Store Visit, Training, Short Video, LIVE Streaming, Offline Event

Electric Vehicle Growth in Indonesia

Indonesia’s electric vehicle sector is rapidly growing, with production and trade volumes increasing significantly from 2022 to 2023. Projections for 2024 show continued strong growth, driven by government support, rising consumer demand, and investment in infrastructure. This upward trend positions Indonesia as a key player in Southeast Asia’s electric vehicle market.

Our Focus and Expertise

We specialize in advertising services through new media, with focus on influencer marketing and brand content marketing for International brands entering ASEAN market.

We strive to build a complete new media ecosystem and offer integrated marketing solutions, one of them being influencer-centric solutions for brands and advertisers.

1.
Engage & activate audiences in ASEAN countries

2.
Develop & execute creative influencer marketing strategies

3.
Amplify your brand story at scale

4.
Reach billions of people as your brand’s new audiences

Influencer (KOL) Marketing

With Chinese EV car brands entering Indonesian market. Using influencer as one of marketing tools is important, because the followers of Indonesian influencers are very active and become their idol’s loyal supporter.

Pemasaran Influencer

Our Satisfied Clients

Yadea, a leading electric scooter brand celebrated the first event, the grand opening of their showroom at Kramat Jati, Jakarta, marked an important entry into the Indonesian market. And a year later, Yadea hosted its 1st anniversary celebration at the same showroom, marking another important milestone in the brand’s journey. KOLs were invited to the store to create content that celebrated the event, engage with the brand, experience its products, share special promotions, and highlight the continued growth of Yadea in Indonesia. Their social media coverage helped to build initial awareness and drive foot traffic to the showroom, effectively positioning Yadea as a key player in the growing EV sector.

Pemasaran Influencer

Our Satisfied Clients

Yadea saw a significant increase in visibility. The influencer posts were well-received, with notable numbers of views and interactions, including 42,200 views on Instagram Reels from top KOLs.

Across all influencer content, The campaign resulted in:

73,294

total views

3,878

likes

227

comments

173

shares

Creative Marketing

Our Satisfied Clients

NETA, sebagai salah satu pemimpin industri kendaraan listrik asal Tiongkok, menghadapi tantangan besar saat memasuki pasar Indonesia, yaitu brand awareness yang masih rendah. Untuk mengatasi hal ini, kami merancang dan mengeksekusi strategi yang terintegrasi untuk menyebarkan brand awareness dan meningkatkan engagement dengan pelanggan. Salah satu kegiatan utama kami adalah Kampanye Live Streaming Festival Belanja, sebuah program inovatif selama satu bulan yang menghadirkan sesi interaktif harian. Tidak hanya untuk memperkenalkan NETA kepada audiens yang lebih luas, tetapi juga membangun koneksi emosional dengan calon pelanggan melalui pengalaman yang menarik dan edukatif. Selain itu, kami mengimplementasikan program pelatihan penjualan yang terarah di tiga dealer strategis di Indonesia. Dengan fokus pada peningkatan keterampilan tim penjualan dalam mengomunikasikan USP (Unique Selling Points) NETA secara efektif, langkah ini membantu memperkuat daya saing merek di pasar baru. Pendekatan ini tidak hanya mempercepat pertumbuhan brand awareness, tetapi juga mendorong konversi pelanggan, memastikan bahwa NETA dapat bersaing dan berkembang pesat di pasar kendaraan listrik Indonesia.

Creative Marketing

Our Satisfied Clients

Shopping Festival Live Streaming Campaign

Dari hari Kamis hingga Sabtu, kami mengadakan dua sesi live streaming setiap harinya untuk menampilkan dua model mobil NETA yang berbeda. Dipandu oleh perwakilan tim penjualan yang sudah mendapatkan pelatihan, sesi live ini akan memberikan pengalaman yang menarik dan informatif bagi para penonton.

Tujuan Live Streaming:

Mendidik dan Melibatkan: Edukasi & Engagement: Mengenalkan pengunjung dengan EV yang inovatif dari NETA.
Meningkatkan Kesadaran Merek: Meningkatkan Brand Awareness: Memperluas jangkauan kami di platform media sosial.
Dorong Aksi: Mendorong Konversi dari Konsumen: Menawarkan test drive dan konsultasi di toko.

Creative Marketing

Our Satisfied Clients

Produksi Video Pendek

Kami membuat serangkaian video singkat dan dinamis yang menampilkan fitur utama serta keunggulan unik dari setiap model mobil NETA. Dirancang dengan fleksibilitas tinggi, video ini dapat digunakan untuk berbagai kebutuhan, misalnya dalam iklan digital, kampanye promosi, acara online maupun offline, dan pameran.

By presenting our vehicles in a concise and visually compelling format, we aimed to capture audience interest, reinforce brand messaging, and maximize the impact of our marketing efforts across multiple channels.

Creative Marketing

Our Satisfied Clients

Acara Offline

Selain live streaming, kami juga mengadakan acara offline eksklusif setiap hari Sabtu di tiga toko dealer NETA, di mana para peserta dapat menikmati:

Diskon Eksklusif untuk model tertentu pada model tertentu
Fun Games & Activities dengan hadiah menarik
Peluang Uji Coba Kesempatan Test Drive untuk merasakan pengalaman mengendarai EV NETA secara langsung

Acara ini bertujuan untuk meningkatkan engagement, memperkuat eksistensi merek, dan berinteraksi langsung dengan target audiens kami.

Creative Marketing

Our Satisfied Clients

Chery has been expanding globally for over 20 years, with operations in over 80 countries and regions worldwide. Practicing social responsibility is an indispensable part of Chery’s global strategy. Chery conducts a diverse range of public welfare activities in various fields such as green development, environmental protection, social welfare, and talent development in global markets.

Jaecoo is a brand of Chinese vehicle manufacturer Chery Automobile that was established in 2023. A sub-division of Chery International. Jaecoo was created to market SUVs in export markets. Along with its sister brand Omoda, it is exclusively sold outside China to support Chery’s export strategy.

Creative Marketing

Our Satisfied Clients

Project Highlight Summary:

To help Jaecoo Malaysia dealers build sustainable TikTok LIVE and short-video capabilities through systematic training, daily supervision, and hands-on the execution, the TikTok LIVE Pioneer Program was launched. The ultimate goal is to create a brand–dealer win-win digital marketing ecosystem that supports long-term customer acquisition and lead generation.

The Program Combined:

Structured training (10 modules) covering account setup
Short video creation
LIVE Streaming including Host
Traffic buying
Data optimization

On top of that we also do weekly and daily supervision, including content review, performance feedback, workflow reminders, and dealer communication.

For sales team at the dealer, we did on site and 1-on-1 coaching. To support the quality of the LIVE Streaming, it is supported by professional livestream teams and local KOLs.