Digital Advertising

There are a number of digital advertising (or online advertising) channels out there and it can be confusing to understand but we can generally categorize them into the following:

Search Engine Marketing (SEM) - Paid and Organic

Search Engine Marketing (SEM) is, as its name suggests, any marketing activity that takes place on search engines. While SEM often refers to the paid advertising side of the business (e.g. Google AdWords), it describes both organic (SEO) and paid search efforts. Regardless of what we call it, search marketing is an important part of any digital marketing effort.

SEM is an effective channel for driving high intent traffic to your landing page and often leads to high conversion rate when done properly. To make sure your SEM campaign is cost-effective you need to do proper keyword research and the SEO part of it requires good knowledge of the ever-changing SEO best practices and a long-term content strategy/effort.

Social Advertising

Social advertising is the process of creating and deploying clickable ads to reach target audiences through social media platforms, messaging apps, news feeds, and even outside apps and websites. Companies use social advertising campaigns to build brand awareness, generate leads, and/or capture sales revenue.

Some of the most popular social media platforms today are:

  • Facebook

    Facebook has the largest user base of any platform (2 billion users) and the largest share of display ads of any social network. We needn’t say further.

  • Instagram

    Instagram is a highly visual platform with more than 800 million monthly users and 25 million business profiles. Half of Instagram users follow one or more brands, 60% have learned about a new product or service through the platform, and 70% have searched Instagram for a particular business.

  • Tik Tok

    TikTok is a rising star and a must-have for reaching out to Gen Z. Available in over 150 countries (with 75 different languages), it has over 1 billion users, and has been downloaded over 81 million times in Indonesia alone. If your brand’s target audience includes anyone between the age 13 and 30, you should be on TikTok right now.

    TikTok has about 800 million monthly active users. The TikTok app has been downloaded over 1.5 billion times worldwide, as reported by Sensor Tower 0n November 14, 2019. As of May 2019, Southeast Asian downloads of TikTok numbered 190 million. Of these, Indonesia led the way, with 81 million downloads at that point – around 42% of the total. A TikTok user opens the TikTok app 8 times per day and spends an average of 52 minutes per day in the platform.

    60% of TikTok users are Gen Zers. Gen Zers are trendsetters. Next year, 74 million people in the U.S. will be part of “Gen Z”, which will make it the largest generation of all. TikTok Vs. The Facebook Empire – Facebook’s “Lasso” (it’s TikTok clone), has 250,000 downloads in the U.S. since last November. TikTok has 41.3 Million in that timeframe.

    Nanyang Bridge Media is the first agency in Indonesia to work with Tik Tok and is a certified partner of Tik Tok. To find out more about our Tik Tok promotion click here.

Native ads

Native ads mimic the look and feel of editorial content and are carefully designed to fit the form and function of the supporting platform. There is a subtle disclaimer like 'sponsored' or 'promoted' to disclose that they are ads. Native Ads win hands-down when it comes to improved consumer experience and engagement. Because Display (banner) Ads scream they are an advertisement, the user gets immune to seeing them and in turn, ignoring them (Read: banner-blindness).On the other hand, a Native Ad is creatively crafted to gel well with the content a user is interested in reading. They are ‘native’ to the environment they appear in and attempt to mimic the surrounding articles and pages. This provides a positive user experience and arouses user interest as they are generally related to the content the user likes to see.

Nanyang Bridge Media is the first agency in Indonesia to partner with Baidu’s native ad platform, PopIn. To find out more about how PopIn can help your brand, click here.

Should you do them all? Maybe, maybe not. Depending on your marketing objective(s), your budget and the user journey of your target audience as they course through the marketing funnel to reach wherever it is you want them to (be it sales conversion, brand engagement or simply brand awareness), you may want to use different channels for different parts of the funnel, and some channels may not be suitable at all, or not as effective as others. So which should you choose and how much? How can you make sure every marketing dollar is spent wisely and effectively?

Let Us Help You

At Nanyang Bridge Media, our team will strategize and help turn your marketing objective(s) into specific, measurable, achievable, realistic and time-specific campaign plans that we’ll implement and optimize for you with transparent reports about the effectiveness of the campaigns and even offer you invaluable insights into your target customers’ behavior. If you already have existing campaigns running we will be happy to help you audit and optimize your current campaigns.

Have questions or need help? Live chat us or leave your contact with us for a no-obligation consultation now!