CASE STUDIES
Fighting COVID-19 Uncertainty with Relevant Content from China
Partner
China Media Group
Services
Licensing
Scope
Localization and Distribution
Market
Indonesia
Challenges
01
Finding regional channels for relevant and critical information
02
Presenting timely content across regional audiencesÂ
03
Establishing solidarity amongst Southeast Asian countries during the pandemic
Solution
Since the pandemic started in 2020, Nanyang Bridge Media has been actively supporting the regional communities by supplying and promoting highly relevant and informative content on the local mainstream media.
01
Curate and localize valuable content and production across Southeast Asia through local mass media broadcasting channels
02
Provide real insights and information about COVID-19 right from the first COVID-19 epicenter in China
Execution
With a shared vision of bridging China and Southeast Asia through commercial and cultural exchanges and partnerships built on local contents from respective market, our team worked closely with media partners in China to shed light on the outbreak conditions and COVID-19 insights.
01
Liaised with China Media Partners for the best COVID-19 related content
- Guang Xi Radio & TV
- China International Broadcasting Network
- China Media Group
02
Promote and screen these native productions into Indonesian big TV stations:
- A City of Heroes – Documentary
- China’s Battle Against COVID-19
- In Wuhan
- 24 Hours in Wuhan
03
Secured and aired these production on segments of national TV programs and streamable on OTT platforms:Â
- Metro TV
- Nusantara TV
- TVRI
- Cahaya TV
- Vidio
Our Work Results
We received numerous positive sentiments and appreciations from viewers and local media partners for making these COVID-19 content available to Indonesian viewers. In a time of such uncertainty and fear in 2020, Nanyang Bridge Media gave a light of hope and solidarity for the people in China and SEA. Although we may be separated geographically and culturally, we are fighting the same battle together as a human race.
160,000
views on Vidio streaming platform alone
36,000
audiences per session of “In Wuhan” and “Cities of Heroes” on a single TV channelÂ
4
big national TV and broadcasting stations airing platform
GALLERY
Work Samples
