CASE STUDIES
How Nanyang Bridge Media Launched POSE with Olympic Athlete Ginting – A Campaign of Movement, Meaning, and Market Impact
Brand
POSE
Services
Advertising
Scope
360 Digital Marketing
Market
Indonesia
Project Background
POSE’s Campaign: How Nanyang Bridge Media Powered a Launch with Anthony Sinisuka Ginting
In today’s hyper-competitive lifestyle market, launching a product requires more than innovation — it demands storytelling, strong brand identity, and audience engagement across every channel. For POSE, the launch of its latest recovery sandal—fronted by Olympic bronze medallist Anthony Sinisuka Ginting—was not just a product release, but a statement of values.
At the heart of this impactful launch was Nanyang Bridge Media, the full-service creative agency responsible for shaping and executing the campaign’s multidimensional presence.
From Vision to Execution — Bringing the POSE Brand to Life
From producing an emotionally resonant commercial video, directing a signature photoshoot, to securing high-impact OOH placements in airport baggage claim areas, Nanyang Bridge Media led the charge in delivering a campaign that was premium, authentic, and memorable.
The collaboration with Anthony Ginting brought not only star power but also alignment with POSE’s ethos — resilience, rest, and recovery — making the campaign meaningful and relatable to a broad audience.
OOH Placement at the Right Moment — Airport Baggage Claim
To expand beyond digital touchpoints, Nanyang Bridge Media led the strategic placement of out-of-home (OOH) advertising. We focused on airport baggage claim areas — a high-dwell-time environment ideal for engaging active, traveling consumers during moments of transition.
This strategy also served a dual purpose: reaching potential B2B distributors as part of a long-term market expansion plan.
The visuals used in these placements were drawn from the brand’s hero photoshoot — directed and executed by our team in collaboration with one of the industry’s top studios. The result: a high-visibility campaign that aligned perfectly with POSE’s message of recovery, rest, and forward movement.
This placement underscores our strength not just as a creative agency, but as strategic brand partner who know how to deliver the right message in the right moment, to the right audience.
What Our Clients Are Saying
We believe the true measure of our success is reflected in our clients’ experiences. Here’s what the team at POSE had to say about working with us:
A Creative Partner You Can Rely On
For brands seeking impactful, elegant, and emotionally driven product launches, Nanyang Bridge Media provides end-to-end creative and strategic expertise. Our work on the POSE recovery sandal campaign highlights a unique combination of creative insight and executional excellence — delivered with clarity, care, and confidence.
From concept development and cinematic production to photo direction and media strategy, we don’t just create campaigns that look good — we create work that moves people. And, most importantly, moves your brand forward in the Indonesian market.
Ready to Launch Something Great?
👉 Collaborate with Nanyang Bridge Media.
Whether you’re introducing lifestyle products or building your brand through multi-channel storytelling, we’re ready to help bring your vision to life — with creativity, precision, and purpose.
Let’s build something powerful together.
📩 Contact us today for tailored creative solutions that set your brand apart.
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