CASE STUDIES

Bridging Cultures across Asia with Content

Project

China Theatre

Services

Licensing

Scope

Full Localization project

Market

Indonesia

Challenges

National Radio and Television Administration (NRTA) and China Media Group (CMG) were seeking to promote cultural exchange programs under “One Belt One Road” initiative, which focuses on quality TV programs with partner countries in Southeast Asia. The Indonesian market has also been increasingly opened to cross-border trades with China, along with the increasing interest to consume quality Chinese content.

01

Promote cultural exchange through quality TV programs

02

Finding reliable local partners to oversee entire process of localization

03

Providing acquisition channel to satisfy market demand for Chinese content in Indonesia

Solution

We provided a full cycle of licensing and localization service for a seamless process of creating cultural exchanges across the straits. 

01

Initiated China Theatre project for full licensing service with China Media Group and NRTA

02

Establish strategic media partnership between China and Indonesian content providers

Execution

We oversaw the entire China Theatre project and coordinated major activities along the lifecycle of the project, as well as established a platform for Chinese content provider to match their content supply with demand from Indonesian channels such as TV station and OTT platforms.

01

Establish partnerships between TVRI and China Media Group

02

Managed and reviewed program dubbing and subtitles

03

Conducted online and offline promotional activities for content views and engagements 

04

Matched and secured Indonesian TV stations and OTT platforms as strategic platforms for Chinese content providers

Results

Completed dubbing and subtitle review on time with satisfactory quality. China Theatre Programs achieve top 3 rating among all programs of similar type. Strengthened collaboration between TVRI (Television of the Republic of Indonesia) and CMG

Achieved positive response and feedback from audience, paved a way for Chinese content to enter Indonesian market in the future and established a business model to nurture synergy between Chinese content and Chinese brands

TOP 3

rating among all programs of similar type of TV programs

Paved Future

for more Chinese and Indonesia cultural and commercial exchange 

Loved

by the audience and partners as positive responses and feedback were gained

GALLERY

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