CASE STUDIES
Bridging Cultures across Asia with Content
Project
China Theatre
Services
Licensing
Scope
Full Localization project
Market
Indonesia
Challenges
National Radio and Television Administration (NRTA) and China Media Group (CMG) were seeking to promote cultural exchange programs under “One Belt One Road” initiative, which focuses on quality TV programs with partner countries in Southeast Asia. The Indonesian market has also been increasingly opened to cross-border trades with China, along with the increasing interest to consume quality Chinese content.
01
Promote cultural exchange through quality TV programs
02
Finding reliable local partners to oversee entire process of localization
03
Providing acquisition channel to satisfy market demand for Chinese content in Indonesia
Solution
We provided a full cycle of licensing and localization service for a seamless process of creating cultural exchanges across the straits.Â
01
Initiated China Theatre project for full licensing service with China Media Group and NRTA
02
Establish strategic media partnership between China and Indonesian content providers
Execution
We oversaw the entire China Theatre project and coordinated major activities along the lifecycle of the project, as well as established a platform for Chinese content provider to match their content supply with demand from Indonesian channels such as TV station and OTT platforms.
01
Establish partnerships between TVRI and China Media Group
02
Managed and reviewed program dubbing and subtitles
03
Conducted online and offline promotional activities for content views and engagementsÂ
04
Matched and secured Indonesian TV stations and OTT platforms as strategic platforms for Chinese content providers
Results
Completed dubbing and subtitle review on time with satisfactory quality. China Theatre Programs achieve top 3 rating among all programs of similar type. Strengthened collaboration between TVRI (Television of the Republic of Indonesia) and CMG
Achieved positive response and feedback from audience, paved a way for Chinese content to enter Indonesian market in the future and established a business model to nurture synergy between Chinese content and Chinese brands
TOP 3
rating among all programs of similar type of TV programs
Paved Future
for more Chinese and Indonesia cultural and commercial exchangeÂ
Loved
by the audience and partners as positive responses and feedback were gained
GALLERY
Behind The Scene
