Facemoji Keyboard Launches Offline Activation at UI’s Yellow Jacket Distribution Event

CASE STUDIES

Facemoji Keyboard Launches Offline Activation at UI’s Yellow Jacket Distribution Event

Brand

Patpat

Services

Advertising

Scope

360 Digital Marketing

Market

Thailand

Client Introduction

Facemoji is a brand known for its emoji keyboard app, which offers a wide variety of emojis, GIFs, and customizable keyboard themes. The app is popular for its creative features that allow users to personalize their texting experience. Facemoji Keyboard also supports different languages, fonts, and text styles, making it a versatile tool for users who want to add a fun and unique touch to their messages. The brand is often associated with playful and expressive communication.

Client Campaign Objectives

Facemoji participated in the Distribution of the Yellow Jacket (Jakun) event in August 2024. This iconic event marks a significant milestone in the lives of 10,400 new students, as they officially receive their Yellow Jackets, symbolizing their identity as UI students. The event, held at the Balairung area, is part of the student orientation program organized by the UI Directorate of Student Affairs in collaboration with Adkesma BEM UI.

Facemoji aimed to enhance its brand visibility among students and encourage app downloads. The goal was to strengthen engagement with students while reinforcing the brand’s connection with the vibrant student community at UI.

Strategies Proposed by NYB

NYB devised a multi-channel campaign that combined both digital and offline strategies to reach Facemoji’s target audience effectively:

01

KOL Marketing and Online Campaigns:

Leveraging influencers and key opinion leaders, the online campaign amplified the brand’s reach, engaging users across social media platforms.

02

180° Photobooth Experience:

Facemoji set up an engaging photobooth during the three-day event, where students could capture memorable moments while receiving their Yellow Jackets.

03

Free Merchandise:

Students who posted their photobooth photos on Instagram using the designated hashtag were eligible to receive free merchandise.

Campaign Results

The campaign significantly increased Facemoji’s app downloads and social media engagement, with interactive activity such as photobooth and free merchandise, with an app download process, helped strengthen the brand’s presence. This event not only boosted Facemoji’s visibility but also create a lasting impressions within the UI community., contributing to the overall success of the campaign.