Integrated Marketing Services – Electric Vehicle

CASE STUDIES

Integrated Marketing Services – Electric Vehicle

Brand

CHERY, JAECOO, YADEA, NETA

Services

Influencer Marketing, Creative Marketing

Market

Indonesia

Scope

KOL Marketing, Store Visit, Training, Short Video, LIVE Streaming, Offline Event

Electric Vehicle Growth in Indonesia

Indonesia’s electric vehicle sector is rapidly growing, with production and trade volumes increasing significantly from 2022 to 2023. Projections for 2024 show continued strong growth, driven by government support, rising consumer demand, and investment in infrastructure. This upward trend positions Indonesia as a key player in Southeast Asia’s electric vehicle market.

Our Focus and Expertise

We specialize in advertising services through new media, with focus on influencer marketing and brand content marketing for International brands entering ASEAN market.

We strive to build a complete new media ecosystem and offer integrated marketing solutions, one of them being influencer-centric solutions for brands and advertisers.

1.
Engage & activate audiences in ASEAN countries

2.
Develop & execute creative influencer marketing strategies

3.
Amplify your brand story at scale

4.
Reach billions of people as your brand’s new audiences

Influencer (KOL) Marketing

With Chinese EV car brands entering Indonesian market. Using influencer as one of marketing tools is important, because the followers of Indonesian influencers are very active and become their idol’s loyal supporter.

Influencer Marketing

Our Satisfied Clients

Yadea, a leading electric scooter brand celebrated the first event, the grand opening of their showroom at Kramat Jati, Jakarta, marked an important entry into the Indonesian market. And a year later, Yadea hosted its 1st anniversary celebration at the same showroom, marking another important milestone in the brand’s journey. KOLs were invited to the store to create content that celebrated the event, engage with the brand, experience its products, share special promotions, and highlight the continued growth of Yadea in Indonesia. Their social media coverage helped to build initial awareness and drive foot traffic to the showroom, effectively positioning Yadea as a key player in the growing EV sector.

Influencer Marketing

Our Satisfied Clients

Yadea saw a significant increase in visibility. The influencer posts were well-received, with notable numbers of views and interactions, including 42,200 views on Instagram Reels from top KOLs.

Across all influencer content, The campaign resulted in:

73,294

total views

3,878

likes

227

comments

173

shares

Creative Marketing

Our Satisfied Clients

NETA, a leading Chinese electric vehicle manufacturer, is at the forefront of innovation in electric mobility. As a new brand entering a foreign market with initially low brand awareness, these initiatives played a crucial role in establishing NETA’s presence and driving consumer interest. To accelerate brand awareness and drive engagement in a new market, NETA launched a month-long Shopping Festival Live Streaming Campaign, featuring daily interactive sessions designed to captivate and educate potential customers. Simultaneously, targeted sales training programs were implemented across three strategic dealerships in Indonesia to enhance team performance and effectively communicate NETA’s unique value proposition.

Creative Marketing

Our Satisfied Clients

Shopping Festival Live Streaming Campaign

From Thursday to Saturday, we hosted twice-daily live streaming sessions featuring two different NETA models. Led by our expertly trained sales representatives, these sessions provided an engaging and informative experience for our audience.

Campaign Goals:

Educate & Engage: Introduce viewers to NETA’s innovative EVs.
Boost Brand Awareness: Expand our reach across social media.
Drive Action: Encourage test drives and in-store consultations.

Creative Marketing

Our Satisfied Clients

Short Video Production

We created a series of short, dynamic videos showcasing the key features and unique advantages of each NETA model. Designed for versatility, these videos were used across digital ads, promotional campaigns, events, and exhibitions.

By presenting our vehicles in a concise and visually compelling format, we aimed to capture audience interest, reinforce brand messaging, and maximize the impact of our marketing efforts across multiple channels.

Creative Marketing

Our Satisfied Clients

Offline Event

In addition to our live streaming campaign, we hosted exclusive offline events every Saturday at three NETA stores. Attendees enjoyed:

Exclusive Discounts on select models
Fun Games & Activities with exciting prizes
Test Drive Opportunities to experience NETA EVs first-hand

These events aimed to boost engagement, strengthen brand presence, and connect directly with our target audience.

Creative Marketing

Our Satisfied Clients

Chery has been expanding globally for over 20 years, with operations in over 80 countries and regions worldwide. Practicing social responsibility is an indispensable part of Chery’s global strategy. Chery conducts a diverse range of public welfare activities in various fields such as green development, environmental protection, social welfare, and talent development in global markets.

Jaecoo is a brand of Chinese vehicle manufacturer Chery Automobile that was established in 2023. A sub-division of Chery International. Jaecoo was created to market SUVs in export markets. Along with its sister brand Omoda, it is exclusively sold outside China to support Chery’s export strategy.

Creative Marketing

Our Satisfied Clients

Project Highlight Summary:

To help Jaecoo Malaysia dealers build sustainable TikTok LIVE and short-video capabilities through systematic training, daily supervision, and hands-on the execution, the TikTok LIVE Pioneer Program was launched. The ultimate goal is to create a brand–dealer win-win digital marketing ecosystem that supports long-term customer acquisition and lead generation.

The Program Combined:

Structured training (10 modules) covering account setup
Short video creation
LIVE Streaming including Host
Traffic buying
Data optimization

On top of that we also do weekly and daily supervision, including content review, performance feedback, workflow reminders, and dealer communication.

For sales team at the dealer, we did on site and 1-on-1 coaching. To support the quality of the LIVE Streaming, it is supported by professional livestream teams and local KOLs.