Social Media Marketing

Social media marketing is the use of social media platforms and websites to promote a product or service, whether it is by organic social media management of an online social community or by placing ads on paid social advertising. Social Media Marketing has grown from its early days of the over-sharing of pictures of food and pet videos to… well, they still do that and probably always will, but now it’s a multi-billion-dollar industry that provides some of the most in-depth target capabilities the marketing world has ever seen.

Social Media Management (Organic)

Social media management is the process of managing your online presence on social media platforms like Facebook, Instagram, and Twitter by creating, publishing, and analyzing content you post. Social media management goes beyond just posting updates to your company’s social media profiles. It also includes engaging with your audience and looking for new opportunities to increase reach and visibility. Here are just a few of the tasks that are involved with managing social media:

  • Choosing the Right Social Media Management Platforms (we’ll talk about this later)
  • Developing a Social Media Strategy
  • Creating a Social Media Schedule
  • Creating and Posting Content to Social Profiles
  • Responding to Fans and Followers
  • Engaging with Others on Social Platforms
  • Creating Social Media Advertising Campaigns
  • Managing Contests and Giveaways
  • Tracking Performance Over Time

Social media management is cost-effective. Small businesses often have to do more with less when it comes to their marketing budget. Social media management allows you to experience significant results when it comes to lead generation and conversion. This eliminates high out-of-pocket costs that come along with traditional marketing tactics like billboards or TV ads.

Social Advertising (Paid)

Social advertising is the process of creating and deploying clickable ads to reach target audiences through social media platforms, messaging apps, news feeds, and even outside apps and websites. Companies use social advertising campaigns to build brand awareness, generate leads, and/or capture sales revenue.

Influencer Marketing

Influencer marketing is a type of social media marketing that uses endorsements and product mentions from influencers–individuals who have a dedicated social following and are viewed as experts within their niche. Influencer marketing works because of the high amount of trust that influencers have built up with their following, and recommendations from them serve as a form of social proof to your brand’s potential customers. Click here to find out more about our Influencer Marketing services.

Some of the most popular social media platforms today are:

  • Facebook

    Facebook has the largest user base of any platform (2 billion users) and the largest share of display ads of any social network. We needn’t say further.

  • Instagram

    Instagram is a highly visual platform with more than 800 million monthly users and 25 million business profiles. Half of Instagram users follow one or more brands, 60% have learned about a new product or service through the platform, and 70% have searched Instagram for a particular business.

  • Tik Tok

    TikTok is a rising star and a must-have for reaching out to Gen Z. Available in over 150 countries (with 75 different languages), it has over 1 billion users, and has been downloaded over 81 million times in Indonesia alone. If your brand’s target audience includes anyone between the age 13 and 30, you should be on TikTok right now.

    TikTok has about 800 million monthly active users. The TikTok app has been downloaded over 1.5 billion times worldwide, as reported by Sensor Tower 0n November 14, 2019. As of May 2019, Southeast Asian downloads of TikTok numbered 190 million. Of these, Indonesia led the way, with 81 million downloads at that point – around 42% of the total. A TikTok user opens the TikTok app 8 times per day and spends an average of 52 minutes per day in the platform.

    60% of TikTok users are Gen Zers. Gen Zers are trendsetters. Next year, 74 million people in the U.S. will be part of “Gen Z”, which will make it the largest generation of all. TikTok Vs. The Facebook Empire – Facebook’s “Lasso” (it’s TikTok clone), has 250,000 downloads in the U.S. since last November. TikTok has 41.3 Million in that timeframe.

    Nanyang Bridge Media is the first agency in Indonesia to work with Tik Tok and is a certified partner of Tik Tok. To find out more about our Tik Tok promotion click here.

Native ads

Native ads mimic the look and feel of editorial content and are carefully designed to fit the form and function of the supporting platform. There is a subtle disclaimer like 'sponsored' or 'promoted' to disclose that they are ads. Native Ads win hands-down when it comes to improved consumer experience and engagement. Because Display (banner) Ads scream they are an advertisement, the user gets immune to seeing them and in turn, ignoring them (Read: banner-blindness).On the other hand, a Native Ad is creatively crafted to gel well with the content a user is interested in reading. They are ‘native’ to the environment they appear in and attempt to mimic the surrounding articles and pages. This provides a positive user experience and arouses user interest as they are generally related to the content the user likes to see.

Nanyang Bridge Media is the first agency in Indonesia to partner with Baidu’s native ad platform, PopIn. To find out more about how PopIn can help your brand, click here.

Should you do them all? Maybe, maybe not. Depending on your marketing objective(s), your budget and the user journey of your target audience as they course through the marketing funnel to reach wherever it is you want them to (be it sales conversion, brand engagement or simply brand awareness), you may want to use different channels for different parts of the funnel, and some channels may not be suitable at all, or not as effective as others. So which should you choose and how much? How can you make sure every marketing dollar is spent wisely and effectively?

Let Us Help You

At Nanyang Bridge Media, our team will help translate your business goal into marketing objective(s) that is/are specific, measurable, achievable, realistic and time-specific. We will then help you research your 3Cs and review your owned, paid and earned media assets so as to analyse your SWOT (Strengths, Weaknesses, Opportunities and Threats) and come up with action plans that are integrated, comprehensive and customized to your capabilities (and of course we don't stop here!). After strategizing and planning our team of digital marketers will help you implement and evaluate, whether it is paid advertising, social media marketing, influencer marketing, or video ad production, we are ready to work hand-in-hand with you for your campaigns.

Have questions or need help? Live chat us or leave your contact with us for a no-obligation consultation now!