In recent years, with the deepening of China’s ‘Going Global’ strategy in the film and television industry, Southeast Asia has become a key frontier for Chinese content to expand internationally. As a professional media agency specializing in Southeast Asian markets, Nanyang Bridge Media continues to provide end-to-end solutions for Chinese content going overseas, including localization, promotion, and on-the-ground distribution.
Recently, we partnered with Chinese media partner to successfully complete the multi-country localization and airing of the documentary series China Theater 2025, setting another benchmark for Chinese documentaries going abroad.
Project Overview: A High-Quality Model for Documentary Globalization
This project centered on premium documentary content produced by our Chinese media partner. With our professional localization capabilities and well-established distribution resources, we achieved full-scale rollout in Vietnam, Malaysia, and Cambodia—covering localization, broadcast placement, and media PR.
Service Highlight 1: Multilingual Localization with Cultural Precision
To ensure maximum accessibility and impact in the local markets, we provided professional subtitle translation and voice-over dubbing in Vietnamese, Malay, and Khmer. Our team carefully adapted the content to each country’s cultural context to ensure natural and effective communication of Chinese stories.
Service Highlight 2: Broadcast Coverage + Local Media Promotion
Once localized, we facilitated the documentary’s airing on leading TV channels and platforms in each market, supported by widespread press coverage. Our efforts led to strong exposure and engagement across regions:
📍Cambodia:
– Broadcast: TVK National Television, Coolita smart TV platform
– Media Coverage: Jianhua Daily, The Cambodia China Times, Huashang Daily, and others
📍Malaysia:
– Broadcast: 8TV, TV9, Coolita
– Media Coverage: Bernama (National News Agency), Budiey.com, Berita Harian Online, Utusan Malaysia, Harian Express, Kosmo, Astro Awani, The Malaysian Reserve
📍Vietnam:
– Broadcast: VTV Cable, Coolita
Service Highlight 3: Positive Native Audience Feedback
Viewers expressed strong interest and appreciation for the documentary’s fresh perspective and stunning visuals, showing clear interest in learning more about Chinese culture and destinations. The positive responses demonstrate the success of our localization and media strategy.
This collaboration with Chinese media partner highlights Nanyang Bridge Media’s deep expertise in localizing content, coordinating broadcast partnerships, and executing public relations across Southeast Asia. We are not just facilitators—we are storytellers helping Chinese narratives resonate globally.
Whether you produce series, documentaries, variety shows, or short-form content, if you’re looking to expand into Southeast Asia, Nanyang Bridge Media offers one-stop solutions: from subtitle/dubbing services to promotion, PR, KOL partnerships, and on-the-ground execution. We know the region, and we know content distribution.
Contact us today and let’s bring your stories to the world!
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